Samsung Wins 58 Accolades at iF Design Awards 2025

Two Gold Awards for Customized Lifestyle Experiences

Samsung Electronics has once again showcased its design excellence by securing 58 awards at the prestigious iF Design Awards 2025, including two Gold Awards for innovative designs that offer personalized experiences tailored to different lifestyles.

The Gold Award-winning designs include:

Ballie – AI Companion Robot: An intelligent home assistant that autonomously moves around, learning user habits to provide smarter, personalized services by connecting and managing home appliances.
BOJAGI – Sustainable Concept Packaging: Inspired by traditional Korean bojagi fabric, this eco-friendly packaging for small portable projectors is made from scrap fabric and designed for reusability.

Recognized Across Nine Design Categories

The iF Design Awards evaluate products based on innovation, differentiation, and impact across nine categories, including Product Design, User Experience (UX), Packaging Design, and Communication Design.

“Innovation with AI can help us resonate with our customers through the power of design,” said TM Roh, President & Head of the Corporate Design Center at Samsung Electronics. “We will continue to provide designs that harmonize with consumers’ evolving lifestyles and contribute positively to society.”

Samsung’s 2025 Award-Winning Products

Product Design Category Bespoke AI Laundry Combo™ – A smart all-in-one washer and dryer for enhanced convenience.
Galaxy Ring – A sleek AI-powered health-tracking smart ring with Samsung’s advanced sensor technology.
Neo QLED 8K – A high-definition TV featuring an immersive Infinity Air Design.

UX & Service Design Excellence
Foldable Galaxy AI UX – AI-powered features like Live Translate, optimized for Galaxy Z series’ FlexMode to enable seamless multilingual communication.
Bespoke Refrigerator UX – A smart refrigerator interface that manages food lists and connected devices for a simplified kitchen experience.

Design & Exhibition Recognition
Newfound Equilibrium (Milan Design Week 2024) – A Samsung exhibition exploring the balance between people and technology through human-centered design philosophy.

Samsung’s continued recognition at iF Design Awards solidifies its position as a global leader in design innovation, blending cutting-edge AI with user-centric solutions for a smarter, more connected future.

For more information, visit: Samsung Malaysia Official Website.