Shopee Malaysia ushered in the Year of the Horse with Shopee House: CNY Sale at Ukay Hills, Bukit Antarabangsa, kicking off its first major festive campaign of 2026. The flagship event gathered brands, affiliates and content creators, while Shopee outlined its strategic direction for the year ahead and reflected on a decade of growth in Malaysia’s e-commerce landscape.
Speaking at the event, Jimmy Tan, Head of Campaigns at Shopee Malaysia, highlighted Shopee’s evolution since 2015 and its position as Malaysia’s leading e-commerce platform in consumer buzz, monthly active users and app rankings. “Our success comes from staying close to our users, understanding their needs, and evolving alongside them,” he said.
Over the past ten years, Shopee has remained focused on two core priorities: affordability and speed. In 2025, initiatives such as Shopee Lagi Murah helped shoppers stretch their budgets through deeper platform-wide discounts, while Next Day Delivery, supported by Fulfilled by Shopee, improved delivery speed and reliability. These efforts were further enhanced by ShopeeVIP, which offers members daily discount vouchers, unlimited free shipping and early access to exclusive deals.
Beyond value and convenience, Shopee has accelerated the shift towards content-led commerce. From 2024 to 2025, Shopee Live and Shopee Video generated over 7 billion views and contributed to more than 13 billion items sold, reflecting how content has become a key driver of purchase decisions. To support this growth, Shopee expanded its affiliate and content ecosystem to over 800,000 creators, translating engagement into higher traffic and stronger sales for sellers.
This ecosystem-driven approach has delivered tangible benefits for Malaysian businesses. Over the past decade, Shopee has onboarded more than 2 million MSMEs, generating over USD38 billion in GMV and enabling local sellers to reach customers beyond Malaysia.
Looking ahead to 2026, Shopee will continue strengthening content-led commerce while keeping affordability at the heart of its platform. Through partnerships with platforms such as Facebook and YouTube, alongside initiatives like the Shopee Content Creator Club, Shopee aims to empower creators and meet growing demand for immersive shopping experiences.
“As 2026 begins, our focus remains clear – to stay close to our users, strengthen our ecosystem, and grow together,” Jimmy Tan added.