This September, Sony Malaysia is set to host Alpha Experience 2025, the country’s most exciting imaging festival dedicated to creators, photographers, filmmakers, and visual storytellers. Happening on 20–21 September 2025 at Confetti KL, Mines Wellness City, the two-day event promises a vibrant celebration of creativity, innovation, and community.
Whether you are an aspiring beginner or a seasoned professional, Alpha Experience 2025 is designed to ignite inspiration and expand creative possibilities. Visitors can explore Sony’s latest Alpha cameras and lenses at dedicated touch-and-try zones, with Sony experts on hand to guide participants and share professional tips.
Inspiring Talks, Workshops & Live Demonstrations
The event will feature an impressive line-up of talks, live demonstrations, and panel discussions led by both international and local creators. Covering everything from cinematic filmmaking and portrait photography to modern content creation, these sessions give attendees the chance to learn directly from industry leaders.
Hands-on interactive workshops will also provide participants with opportunities to experiment with lighting setups, workflow techniques, and storytelling approaches — making it an invaluable learning experience for all levels.
A major highlight of this year’s festival will be the presence of Tavepong Pratoomwong, an internationally acclaimed Thai street photographer renowned for his award-winning ability to capture the humor and poetry of everyday life. He will not only headline the talks but also engage with participants in an exclusive session, offering rare insights into his creative process.
Road to Alpha Experience Photo Contest Finale
Another exciting element is the “Road to Alpha Experience” photo contest finale. Finalists’ works will be showcased at the festival, with winners walking away with exclusive prizes, including the coveted Sony SEL2450G lens worth RM5,699.
Exclusive Perks for Attendees
Every registered guest will receive a special door gift pack, including a limited-edition Alpha Experience T-shirt and collectible stickers. Guests can also unlock a limited-edition Blind Box by completing a journey across event zones.
In addition, those who register their Sony gear through My Sony Rewards can enjoy complimentary camera and lens cleaning services during the event, perfect for keeping their gear in top condition.
A Festival Powered by Collaboration
Sony is proud to collaborate with leading partners including Confetti, Gelly Wee, GWM, Nanlite, Epson, 3Dots, Profoto, Manfrotto, Hollyland, Tourism Selangor, WPM, Photojam, PMI, and Atomos. Each partner will showcase their expertise through interactive booths and live demos, enhancing the festival atmosphere.
Free Admission with RSVP
Alpha Experience 2025 is more than an event — it’s a creative community gathering. A space to connect, to experiment, and to be inspired. Admission is free with RSVP, but slots are limited, so early registration is encouraged at Sony Alpha Universe Malaysia.
📅 Event Date: 20–21 September 2025
📍 Venue: Confetti KL, Mines Wellness City
Join Sony Malaysia this September and experience the power of visual storytelling.
Be inspired. Be bold. Be part of Alpha Experience 2025.