Google has introduced a new Financial Services Verification (FSV) requirement for advertisers promoting financial products and services in Malaysia, aimed at strengthening protection against online financial scams.
The new verification layer requires financial services advertisers to prove they are legitimate and licensed before running ads on Google’s platforms. The move comes as financial scams continue to rise in Malaysia, with losses reaching RM2.77 billion in 2025, according to the Ministry of Home Affairs.
Starting 14 April 2026, advertisers offering financial services must complete the verification process to continue displaying ads targeting Malaysian users. As part of the process, businesses must demonstrate authorisation from relevant regulators such as Bank Negara Malaysia, Securities Commission Malaysia, or the Labuan Financial Services Authority, along with completing Google’s advertiser verification programme.
Applications for verification opened on 10 March 2026, with advertisers able to submit their details through Google’s compliance partner G2. Advertisers who fail to complete verification by the enforcement date will no longer be allowed to run financial services ads.
The initiative has also received support from the Malaysian Communications and Multimedia Commission, which highlighted the importance of collaboration between technology platforms, regulators, and the public in tackling digital fraud.
Financial Services Verification adds to Google’s broader security framework, which includes advertiser identity verification and other safeguards designed to help users detect scams and ensure a safer online environment.