CelcomDigi Sets Two Guinness World Records™ with 42-Hour Nationwide Livestream
CelcomDigi has achieved two Guinness World Records™ during its Mega Gegar 20 Juta customer appreciation campaign, following a 42-hour promotional livestream that connected customers across Malaysia.
Held from 31 July to 1 August 2026, the Mega Gegar 20 Juta Live was streamed on TikTok and YouTube, spanning 20 CelcomDigi stores nationwide and hosted by 29 frontliners. The event featured exclusive promotions, limited-time deals, and special offers on smartphones and accessories.
The marathon livestream earned CelcomDigi two Guinness World Records™ titles for the Longest Promotional Advertisement Livestream and the Most Stores Participating in a Promotional Advertisement Livestream, highlighting the strength of its nationwide network and extensive retail presence.
According to CelcomDigi, the livestream remained uninterrupted throughout the 42-hour event, powered by its network, which currently covers 97% of populated areas in Malaysia.
The campaign also showcased the company’s retail footprint, with more than 300 branded stores across Peninsular Malaysia, Sabah, and Sarawak, making it the country’s largest exclusive retail chain for digital products and services.
Beyond setting new records, Mega Gegar 20 Juta Live served as a nationwide celebration of CelcomDigi’s customers, demonstrating how reliable connectivity, an extensive retail network, and dedicated frontliners can bring Malaysians together through a shared digital experience.
