soundcore Set to Unveil Next-Gen Flagship Earbuds Powered by ANKER Thus™ AI Chip

The highly anticipated launch is scheduled for 22 May 2026 — and it promises to change the way we listen

soundcore, the smart audio arm of Anker Innovations and the world’s top-selling wireless headphone brand, is gearing up for one of its most significant product launches to date. After 15 years of pushing the boundaries of audio innovation, the brand is preparing to introduce its next flagship true wireless earbuds — a product it promises will mark a new era in personal audio.

What We Know So Far

Full specifications are still being kept under wraps ahead of the 22 May reveal, but soundcore has confirmed that the new earbuds will bring meaningful leaps forward in how users listen, communicate, and interact with their devices. The launch is also a clear signal of the brand’s ambition to deepen its foothold in the premium and flagship true wireless stereo (TWS) market, where demand for smarter, more adaptive audio experiences continues to climb.

The Technology Behind It: ANKER Thus™

The headline feature is the ANKER Thus™ — described as the world’s first neural-net compute-in-memory AI audio chip. By tightly integrating CPU and memory architecture on a single chip, Thus™ delivers up to 150 times the computing power of conventional solutions, enabling faster and more efficient on-device audio processing.

In practical terms, this translates to noticeably clearer calls in noisy environments, more responsive Active Noise Cancellation, improved voice control accuracy, refined signature sound tuning, and better battery efficiency overall.

About soundcore

Guided by the brand ethos “Sound On, Move On,” soundcore has built a global community of over 52 million users across more than 100 countries, with upwards of 85 million units sold worldwide. Its product range — spanning true wireless earbuds, over-ear headphones, portable speakers, and smart audio devices — is anchored by core technologies including Adaptive Noise Cancelling, Hi-Res Audio support, and custom acoustic tuning. All products come backed by an 18-month warranty.

Where to Get It

The full product reveal takes place on 22 May 2026. Once available, the new flagship earbuds can be purchased via Shopee, Lazada, and TikTok Shop. Shoppers in Malaysia can also experience the product in person at Anker Innovations’ first Southeast Asia boutique store, located at IOI City Mall, Putrajaya.