The Chicken Rice Shop Turns 26 with a Fresh New Look, New Flavours and More

The Chicken Rice Shop (TCRS) is celebrating its 26th anniversary with a nationwide brand refresh, new menu creations, expanded merchandise and a renewed commitment to supporting communities across Malaysia.

The homegrown halal restaurant chain has refreshed its branding with a new mascot, updated staff uniforms and a redesigned menu, while introducing new dishes that showcase how much the brand has grown beyond its signature Hainanese Chicken Rice.

New additions include Boneless Crispy Roast Chicken, Strawberry Kunafa Pai Tee, BBQ Chicken Mayo Pai Tee, and Cakoi with Pandan Gula Melaka. TCRS is also expanding its merchandise range with products such as its own Sambal Chilli Crunch, allowing customers to bring its familiar flavours home.

Since opening its first outlet in 2000, TCRS has grown to more than 160 outlets nationwide, becoming one of Malaysia’s best-known homegrown casual dining brands.

The anniversary also highlights TCRS’ long-running CSR efforts. Since 2000, the brand has sponsored more than 7,000 meals annually to orphanages, welfare organisations and nurseries across Malaysia.

To mark the celebration with its customers, TCRS is also running its annual Merdeka campaign until 20 September 2026.

The highlight is the RM16.90 Merdeka Combo, which includes a choice of Steamed, Roast or Soy Sauce Chicken, Chicken Rice, either Keropok Lekor or Penang Rojak, and a 12oz soft drink.

After 26 years, The Chicken Rice Shop continues to build on its Malaysian roots while introducing new flavours and experiences for the next generation of customers.