Fujifilm Malaysia has introduced the instax WIDE Evo, a high-end hybrid instant camera designed to elevate photographic creativity. Accompanying the launch is a new WIDE format film, ‘Brushed Metallics’, featuring a metallic-like texture for a luxurious finish.
An early bird promotion will be available while stocks last, offering a free premium camera case and a 16GB Sandisk MicroSD with every purchase of the WIDE Evo. The camera will be available at Fujifilm direct EC stores and selected online and offline authorized dealers.
Enhanced Shooting Creativity
Following the success of the instax mini Evo, the WIDE Evo is compatible with double-card-sized WIDE format film and features an LCD monitor for previewing shots before printing. It also functions as a smartphone printer.
The WIDE Evo includes:
- 10 lens effects, such as Magenta and Monochrome
- 10 film effects, including Light Leak and Color Gradient
- 100 Shooting Effects from customizable combinations
- Degree Control Function, offering 100 levels of adjustment for light intensity and color gradation
- Film Style Framing, adding aesthetic borders to images
- Wide Angle Mode, capturing a broader field of view
With over 100,000 possible expressions, the WIDE Evo enables users to create personalized, high-quality instant prints.
Premium Design and User Experience
The luxurious black and metallic body is designed for analog-style operation, featuring dedicated dials for film and lens effects, as well as a manual ‘Print Crank’ for a classic photography feel.
New ‘Brushed Metallics’ WIDE Format Film
Alongside the WIDE Evo, Fujifilm is introducing the ‘Brushed Metallics’ WIDE format film. This new film type features a metallic-textured border for an elegant, modern look.
Smartphone App Integration
The dedicated instax WIDE Evo app enhances user experience with:
- Discover Feed – Browse instax prints from users worldwide and view the effect combinations used.
- Favorite Effects – Save preferred settings from Discover Feed and apply them instantly to your WIDE Evo via Bluetooth.
- Direct Print Function – Print smartphone images with instax film styling.
- Customizable Frame and Background Editing – Save and share images on social media.
Pricing and Availability
| Product | Release Date | Price (RM) |
|---|---|---|
| instax WIDE Evo™ | 12th February 2025 | 1,798 |
| instax™ WIDE format film ‘Brushed Metallics’ | 12th February 2025 | 50 |
With its advanced features and premium design, the instax WIDE Evo is set to redefine instant photography, allowing users to truly “make every shot a masterpiece.”