JETOUR Expands Its “Travel+” Ecosystem by Combining Technology, Adventure and Sustainability

JETOUR is continuing to develop its “Travel+” strategy, combining automotive technology, versatile vehicles and environmental initiatives to create more engaging travel experiences beyond simply getting from one destination to another.

The brand will showcase this approach at the 2026 JETOUR Global Technology Experience Day, held from 20 to 23 October across Wuhu, Anhui Province, and Moganshan, Zhejiang Province, China. Under the theme “Future Travel Starts Now,” the event will feature technology demonstrations, driving experiences, outdoor activities and ecological conservation programmes.

Technology for Different Driving Conditions

JETOUR is integrating advancements in artificial intelligence, intelligent driving systems and smart cabins into its vehicles to support a wider range of travel scenarios.

Its XWD Fully Automatic Intelligent Four-Wheel Drive system features 7+X intelligent driving modes designed to help vehicles navigate challenging conditions, including gravel roads, water crossings, steep slopes and mountain terrain. The GAIA All-Terrain Intelligent Architecture provides the foundation for adapting to different surfaces, while C-DM hybrid technology aims to balance driving performance with energy efficiency.

On 21 October, participants will experience these technologies through mountain-road test drives and off-road activities in Moganshan, putting the vehicles through a variety of real-world driving conditions.

Vehicles Designed for Different Adventures

JETOUR’s product lineup caters to different lifestyles, from everyday urban travel to outdoor exploration. The G700 combines premium comfort with off-road capabilities, while the T1 and T2 are designed for city driving and lighter off-road adventures.

Additional equipment, including roof tents, onboard refrigerators and panoramic sunroofs, further extends the vehicles’ versatility for outdoor activities and overnight stays.

The Technology Experience Day will also feature a camping market and Starry Night Forum, demonstrating how vehicles can support relaxation, exploration and social gatherings as part of a broader travel experience.

Supporting Environmental Conservation and Local Communities

Beyond automotive technology, JETOUR’s “Travel+” strategy places emphasis on environmental protection and cultural engagement.

During the event, participants will visit Xiazhu Lake in Zhejiang Province for a crested ibis conservation initiative, with activities including nest weaving and the release of fish fry.

JETOUR also supports conservation programmes in different parts of the world, including cheetah conservation in Africa, turtle conservation in Malaysia, harpy eagle protection in Panama and markhor conservation in Pakistan.

The brand has also partnered with organisations such as Chilean football club Colo-Colo, the International Basketball Federation (FIBA) and the Malaysia Marathon. These partnerships reflect its efforts to connect with local cultures, sporting communities and travellers.

Bringing the “Travel+” Vision to Life

Through its combination of technology, vehicle development, outdoor experiences and conservation initiatives, JETOUR aims to expand the role of vehicles from transportation into a more complete travel companion.

The four-day Global Technology Experience Day will bring participants through urban, mountain and wetland environments, highlighting how technology can support different travel lifestyles while encouraging closer connections with nature and local communities.

For more information about JETOUR and its vehicles, visit the official JETOUR Malaysia website.