Samsung Electronics has officially announced a global partnership with BTS for the upcoming BTS WORLD TOUR ‘ARIRANG’, introducing a new way for fans to experience live performances through Galaxy-powered technology.
The collaboration aims to bridge the connection between artists and fans by enhancing how concert moments are captured, shared, and relived. With millions of fans worldwide, BTS and their fanbase, known as ARMY, have long championed themes of self-expression and connection—values that closely align with Samsung’s vision of meaningful, connected experiences.
At the heart of this partnership is the Samsung Galaxy S26 Ultra, which will play a key role in transforming how audiences engage with live shows. Its advanced camera capabilities are designed to capture high-quality photos and videos even in challenging concert environments, allowing fans to preserve and share unforgettable moments instantly.
According to Samsung, this initiative is about more than just recording performances—it’s about creating deeper emotional engagement. By leveraging Galaxy technology, audiences can feel more immersed in the concert atmosphere, turning live events into lasting digital memories that extend beyond the venue.
The tour will kick off in Goyang, before expanding to major cities worldwide through 2027. Alongside the concerts, Samsung is also introducing immersive fan experiences through the ‘BTS THE CITY’ project. One of the highlights is BTS THE CITY ARIRANG SEOUL, taking place in Seoul from March 20 to April 19.
During this event, fans can participate in interactive activities such as Galaxy-powered stamp rallies and creative workshops. These include designing personalised stickers using AI-driven tools on Galaxy devices, with opportunities to win exclusive merchandise tied to the tour.
This partnership reflects Samsung’s broader commitment to integrating technology into everyday experiences in more meaningful ways. By combining cutting-edge mobile innovation with global entertainment, the company is redefining how fans connect with music, artists, and each other.
As ‘BTS THE CITY’ expands alongside the world tour, Samsung will continue to play a central role in shaping immersive fan experiences—empowering users to capture, create, and share moments that matter most.