CelcomDigi Customer Day 2026 Strengthens Its Customer-First Culture

More than 2,600 employees nationwide engage directly with customers to better understand their needs and improve digital experiences.

CelcomDigi Berhad has marked Customer Day 2026 by bringing more than 2,600 employees across Malaysia closer to its customer base of over 20 million, reaffirming its commitment to delivering better and more customer-focused experiences.

Held at key locations nationwide, the annual initiative provides employees with opportunities to interact directly with customers, listen to their feedback and gain a deeper understanding of their evolving needs and expectations.

Customer Day is also part of CelcomDigi’s broader effort to strengthen a customer-obsessed culture throughout the organisation. By encouraging employees from different departments to engage with customers, the company aims to ensure that everyone plays a role in improving its products and services.

The feedback gathered during these face-to-face interactions complements insights collected through other customer feedback channels and data, giving CelcomDigi a more comprehensive understanding of what matters most to its users.

CelcomDigi Chief Executive Officer Albern Murty said Customer Day remains one of the company’s most meaningful annual traditions, allowing employees to personally thank customers for their continued trust and support.

He added that, as Malaysia’s largest telecommunications provider, CelcomDigi recognises its responsibility to keep Malaysians connected and deliver reliable experiences.

The initiative also sees employees turun padang to listen directly to customers, recognising that every user has different needs, expectations and aspirations. These conversations help the company identify areas for improvement while reinforcing its commitment to putting customers first.

Through Customer Day 2026, CelcomDigi continues to emphasise that building better customer experiences is a shared responsibility across the organisation, with customers remaining at the heart of its business.