As the country prepares for the impact of the rainy season, LG Malaysia is stepping up to assist flood victims. LG Malaysia has donated RM100,000 to the Malaysian Red Crescent Society, which will help provide vital hygiene supplies and transportation for relief efforts. This timely contribution will significantly improve the lives of individuals devastated by the floods.
Malaysia, being one of the world’s top 12 flood-prone countries, bears the brunt of these disasters year after year. LG Malaysia’s support recognizes the crucial role of frontline responders and seeks to strengthen their capabilities to assist millions of flood victims across the country.
Mr Justin Choi, Managing Director of LG Malaysia viewed this donation as a vital call to action to support MRCS and emphasised the importance of this initiative in making a meaningful and lasting impact.
“The frequency and severity of floods in Malaysia are staggering, affecting thousands of families each year. Our contribution is designed to empower MRCS with the tools necessary for swift and effective response while addressing the urgent needs of flood victims with essential hygiene supplies and reliable transportation,” said Justin.
YB Dato’ Hj Mohd Rashidi, MRCS Deputy Chairman, expressed gratitude for LG Malaysia’s donation, which will enhance the organization’s capacity to provide timely relief.
“This donation will greatly enhance our ability to respond to emergencies and extend aid to those in need. We hope this collaboration inspires other organisations and individuals to contribute to flood relief efforts, amplifying the impact of our collective efforts,” said YB Dato’ Hj. Mohd Rashidi.
Mr Justin Choi asserted that LG Malaysia constantly strives to inspire brave optimism and demonstrate that help is always available for those in need.
“When we maintain a positive outlook despite challenges, we hope to encourage others to stay optimistic and resilient in the face of adversity. Life’s Good when we do good, and through this initiative, we aim to make a meaningful difference.”
For more information and updates on LG Malaysia and Life’s Good Campaign, please visit LG Malaysia’s official website, https://www.lg.com/my/ or follow LG Malaysia’s official Facebook page at https://www.facebook.com/LGMalaysia.