Milolo Opens Flagship Ombak KLCC Store and Launches Bella Astillah Blind Box

Malaysian designer toy company Milolo Berhad (Milolo) has opened its new flagship premium concept store at Ombak KLCC, while also introducing Bella’s Blind Box, a collectible created in collaboration with Malaysian singer and actress Bella Astillah.

The new Ombak KLCC outlet brings Milolo’s retail network to 11 locations nationwide and represents the company’s move towards more experiential retail spaces.

The grand opening and blind box launch were held on Sunday, attended by Tourism Malaysia Chairman Datuk Manoharan Periasamy, Malaysia Retail Chain Association (MRCA) President Dato’ Liew Bin, and Bella Astillah.

A New Flagship Concept

Located within the KLCC Precinct, the new Milolo store is designed as more than a conventional retail outlet. The company aims to create a destination where customers can discover its characters and intellectual properties (IP), interact with collectibles and take part in activities.

Milolo Managing Director and Founder Datuk Millan Lee said the location provides an opportunity to introduce the company’s Malaysian IP to local shoppers, collectors, families and international visitors.

The company views the premium concept store as a potential model for future flagship locations in Malaysia and overseas.

Bella’s Blind Box

The launch of Bella’s Blind Box also marks the beginning of Milolo’s wider collaboration programme with Malaysian entertainers, artists, creators and influencers.

The company plans to transform local personalities into collectible characters with their own visual identities, stories and product ranges.

Bella Astillah said she was excited to see herself transformed into a collectible character, describing the project as a playful and creative way to connect with her fans.

She also welcomed the collaboration with a Malaysian brand, highlighting the country’s growing creative potential.

The launch event featured activities for designer toy collectors and hobbyists, along with a special photo session for Bella Astillah’s fans.

Milolo said the new flagship store and Bella’s Blind Box form part of its broader transformation from a retailer of third-party collectibles into a “creative retailtainment” company focused on developing and commercialising its own IP.