TM Roh, President and Head of Samsung Electronics’ Mobile eXperience (MX) Business, highlighted during a recent visit to Malaysia that the new Galaxy S23 Series has received a positive reaction in Southeast Asia.
“After unveiling the Galaxy S23 series, we have received a very positive market response in this region. Compared to the Galaxy S22 series, demand for pre-orders has increased, and interest in the Galaxy S23 Ultra has exceeded expectations,”
— TM Roh.
He also mentioned that the majority of users in Southeast Asia have pre-ordered Galaxy S23 models with larger storage capacity.
“Many consumers in this dynamic region, especially the younger demographic, have high interest in advanced and new mobile experiences. In the Galaxy S23 series, we have brought together innovative experiences in terms of camera, gaming and connectedness in a single smartphone. We have also used a wider variety of recycled materials in more components than in any other Samsung Galaxy smartphone, raising the bar for premium technology so consumers can enjoy the best experience while contributing to a healthier planet.”
Added TM Roh
Despite current macroeconomic issues, TM Roh emphasised that Samsung continues to pave the way for future development through its comprehensive line-up of upgraded products, including the S series, Z series, and A series, to provide customers with a holistic premium experience. He stressed Samsung’s ability to provide a connected experience via an ecosystem of Galaxy products like as smartphones, wearables, and tablets, as well as Samsung’s TV and home appliances.
“The strength and resilience of the premium categories across our MX business will help us create and prepare for the future,” TM Roh
Creating Premium Mobile Experiences with Consumers in Mind
The new Galaxy S23 series has transformed how innovation, quality, and sustainability can coexist in a smartphone, and it was designed with consumer feedback in mind. TM Roh highlighted on three critical areas that have set a new record for Samsung Galaxy’s strong, long-lasting improvements in offering the best premium phone experience when visiting Southeast Asia:
- Epic Camera: The Galaxy S23 Ultra features a groundbreaking camera, coupled with improved capabilities such as enhanced AI to enable anyone to create professional-grade photos, cinematic videos and Nightography
- Premium Performance: Samsung has collaborated exclusively with Qualcomm to create the Snapdragon® 8 Gen 2 Mobile Platform for Galaxy, delivering the most powerful and efficient platform ever in a Samsung Galaxy smartphone and the fastest Snapdragon available today that is great for gaming and more
- Designed with the Planet in Mind: The Galaxy S23 series uses a wider variety of recycled materials than any other Galaxy smartphone and features Corning® Gorilla® Glass Victus® 2 consisting of an average of 22 percent pre-consumer recycled content.
“We put consumer needs first behind all our innovations, and we are working with partners globally to deliver the best technology and experiences of the future.”
Said TM Roh as he summarised how the Galaxy S23 series has upped the standard and highlighted technology’s ability to better people’s lives.
Starting 24 February 2023, the Galaxy S23 Ultra, Galaxy S23+, and Galaxy S23 will be available in Malaysia and online at https://www.samsung.com/my/. Get the most talked-about device right now, the Galaxy S23 series, and get a free Galaxy Watch5 (40mm) worth RM1,099 with your purchase between 24 February and 31 March 2023.
For more information on the latest Galaxy S23 Series, please visit:
- Galaxy S23 Ultra: https://www.samsung.com/my/smartphones/galaxy-s23-ultra/buy/
- Galaxy S23+ | Samsung Galaxy S23: https://www.samsung.com/my/smartphones/galaxy-s23/buy/