- Garena unveils DOLLA as the next celebrity collaboration for the “Free Fire Untuk Semua” campaign!
- Join in the fun with DOLLA live stream for a chance to play Free Fire with the quartet on 25 June!
- Stand a chance to take home exclusive in-game and physical prizes in the latest updates of the Adventure For All web event!
Garena has unveiled its third local celebrity collaboration for the next phase of the “Free Fire Untuk Semua” campaign which was launched back in early May. This round, with the Malaysian girl group sensation DOLLA! the latest updates of “Untuk Semua” will run from 13 June to 30 June and will see the diversity within its community.
The collaboration was first previewed in last month’s celebrity tie-up with Ismail Izzani, with more to come in the months ahead, after prior incarnations of the same campaign. “Free Fire Untuk Semua,” the umbrella campaign, attempts to bring players together, with Free Fire symbolizing the link they share. Garena’s ongoing attempts to localize content for the Free Fire community in Malaysia are exemplified by these collaborations.
FIGHT alongside DOLLA and Free Fire!
The latest part of the campaign focuses on empowering different cultures through Free Fire, which goes in line with the campaign theme “Free Fire Untuk Semua Budaya” (“Free Fire For All Cultures” in English). This is further proven by the collaboration with DOLLA, which the group consists of Sabronzo, Tabby, Angel, and Syasya – all hail from different cultural backgrounds.
As part of the campaign, the quartet will release a collaboration song titled “FIGHT”. The song will feature different languages and traditional elements to further emphasize the cultural diversity theme. The song will also include prominent keywords from Free Fire’s annual Rampage event, which will take place this month with the “Free Fire Untuk Semua Budaya” campaign. Stay tuned for the release of the song and its official music video on 17 June, available on Spotify and Free Fire Malaysia’s official Facebook, Instagram, and YouTube.
“I’m so glad that DOLLA is a part of the Free Fire Untuk Semua campaign. The theme of celebrating all cultures provided me the opportunity to connect with my Japanese heritage while creating a catchy song! We hope that our new song, “FIGHT,” will inspire Free Fire fans and other Malaysians to keep celebrating diversity as an integral part of Malaysian culture” said Tabby, a contributing DOLLA member of the campaign.
Watch the teaser for the collaboration song here.
On top of the song’s release, DOLLA and Free Fire fans will be treated to an amazing collaboration livestream event on 25 June. Mark your calendar for an afternoon of Free Fire custom matches, variety show concept games with cultural themes, and a chance to win exclusive merchandise, including a signed autograph from all 4 DOLLA members!
Collect exclusive in-game items and merchandise in Free Fire Adventure For All
A new segment called “All Cultures” will open up in the campaign-exclusive web event Free Fire Adventure For All, which has been running since April this year, as part of the latest wave of “Free Fire Untuk Semua” activities. The segment will run from 13 to 30 June, coinciding with DOLLA’s collaboration.
The “All Cultures” segment, like previous events, allows players to watch the FIGHT MV and take a quick quiz in exchange for Untuk Semua in-game tokens, which can be used to spin for rewards like the Bronze Horse Lootbox and physical merchandise. Tower Stack is a new mini-game that rewards the players with even more exclusive goodies such as the Glow Lotus Parachute! The event also houses relevant information to the campaign, such as content release schedules and livestream dates.
Players can also participate in social media challenges based on DOLLA’s iconic dance moves from the upcoming FIGHT music video to win additional cool goodies, such as the Free Fire Untuk Semua jacket and a set of patches to go with it.
Follow Free Fire Malaysia’s official Facebook, Instagram, and YouTube for the latest updates on the “Free Fire Untuk Semua” campaign.
Download Free Fire on the Apple iOS App or Google Play store.