LG InstaView™ Refrigerator Surpasses 5.3 Million Global Sales After 10 Years
LG Electronics has reached a major milestone for its InstaView™ refrigerator, surpassing 5.3 million units sold globally as the innovative appliance celebrates its 10th anniversary since debuting in 2016.

Known for its signature “Knock Twice, See Inside” feature, the InstaView refrigerator allows users to view the contents without opening the door, helping reduce cold air loss while offering greater convenience and energy efficiency. The innovation has become one of LG’s most recognisable premium home appliance features over the past decade.
North America remains the largest market for the InstaView refrigerator, accounting for around 30% of cumulative sales, while demand continues to grow across Europe, Asia, and Latin America. Consumers have been particularly drawn to its combination of food preservation, energy efficiency, and modern design.
Over the years, the LG InstaView refrigerator has also earned numerous international accolades, including the Red Dot Design Award, iF Design Award, IDEA, and CES Innovation Award, recognising its innovation and design excellence.
According to LG, customer feedback has evolved beyond the refrigerator’s practical benefits. While early users praised the convenience of checking contents without opening the door, more recent reviews highlight its premium aesthetics and the enhanced kitchen experience it delivers.
Looking ahead, LG says it will continue to enhance its home appliance lineup by integrating advanced AI, refrigeration, and food preservation technologies to create smarter and more customer-focused kitchen solutions.
