MSI Celebrates 40th Anniversary with Interactive Tech Exhibition at Songshan
MSI is celebrating its 40th anniversary with a special four-day exhibition at Songshan Cultural and Creative Park’s Warehouse 5 from June 4 to June 7. Open to the public with free admission, the event highlights MSI’s four decades of innovation in gaming, high-performance computing, and AI technologies.
The exhibition features MSI’s latest award-winning products from COMPUTEX 2026, exclusive limited-edition collaborations, hands-on gaming experiences, and a look at the company’s future AI vision.
Eight Official Zones: From Heritage to the AI Future
The exhibition transforms Songshan’s Warehouse 5 into an immersive tech space, utilizing structured interactive designs to streamline 40 years of R&D into eight physical highlights:
- Opening Intro (Pilot Portal): As the opening chapter of the exhibition, three immersive surround screens envelop visitors with a one-minute intro film, offering a swift retrospective of MSI’s 40-year growth and key milestones while looking ahead to the brand’s vision for the next era — setting the stage for the entire journey.
- MSI 40-Year Milestone (Data Legacy): Revisits the origin story of MSI’s establishment in 1986, showcasing MSI’s 286 motherboards and its overclockable motherboards, alongside rare congratulatory messages from global semiconductor giants. The zone also displays milestone hardware shaping PC history, including the legacy K7 Pro motherboard, the iconic red-and-black Z87-G45 GAMING motherboard, and classic graphics cards and laptops. Highlights include a close-up look at the GeForce RTX™ 5090 32G LIGHTNING Z, winner of the COMPUTEX 2026 Best Choice Golden Award.
- Design & Manufactory (Origin Core): Deconstructs MSI’s integrated internal process from design and manufacturing to rigorous testing, reflecting a deep commitment to factory-owned quality control, alongside a “One-Day PC Assembly Challenge” where visitors can unlock capsule machines for limited merchandise.
- Partnership Limited Edition (Synergy Nexus): Displays the intersection of tech and contemporary culture through legendary IP cross-overs. Features the public debut of “Frieren: Beyond Journey’s End” collaborative hardware—utilizing thermal-reactive tech where the magic circle shifts colors at 40°C—alongside blockbuster limited editions including “Evangelion“, “Monster Hunter“, and Toy Story-themed “Panoramic View” concept PCs.
- Business & Productivity Series (Business Domain): Tailored for executives, digital creators, and modern educational environments. Beyond professional laptops, the zone displays PRO MAX desktop systems, commercial monitors, and lifestyle peripherals, demonstrating real-world smart office and digital classroom scenarios.
- Gaming Series (Esports Arena): A competitive arena featuring intense MSI Claw handheld battles and hands-on trials of latest blockbuster titles, including the Resident Evil Requiem and Sonic Racing: CrossWorlds. Gaming KOLs will host live fan challenges on June 5 (after 18:00) and during afternoon/evening slots on June 6–7.
- AIot & AI PC (AI Lab): Focuses on next-generation compute power split into advanced client computing and IoT ecosystems. On display are latest AI laptops and desktops alongside enterprise solutions, including the EdgeXpert AI Supercomputer, high-performance AI servers, and smart EV chargers. This zone also showcases MSI’s LuckyClaw, which features “one click to start, instantly master”, so anyone can easily have their own AI agent.
- 40th Anniversary Area (Glory Monument): The monument to 40 years of pride, and the final chapter of the exhibition. This zone brings together three areas for rewards, collecting, shopping, and photos, giving the journey a perfect ending.
- Gift Redeem (Supply Hub): A supply station made for gamers and fans. After finishing the exhibition challenge, visitors can redeem rewards here, including limited drinks and warm treats like freshly baked egg cakes, and try the AI photo booth and Korean four-cut photo booth to take home memories from the trip.Shop (Trade Exchange): MSI’s official merch store. Along with a range of brand merchandise, it features exclusive 40th anniversary items, including the Lucky Football Blind Box with a hidden character to collect, a must-have for fans.
- 40th Anniversary Limited Edition Series: Featuring limited-edition new products like the Titan 18 HX Dragon Edition Draco Epic, marking MSI’s step into a new tech era together with partners around the world.
Free shuttle services will be available throughout the event, making it easy for visitors to experience one of COMPUTEX 2026’s most notable technology showcases.
