HONOR has kicked off first-day sales of its latest HONOR 600 Series with an impressive response, as consumers gathered at HONOR Experience Stores nationwide to get their hands on the new devices.
The strong retail turnout follows a highly successful pre-order phase on 23 April, where the series recorded a 153% increase in first-day sales compared to its predecessor—highlighting growing demand for HONOR’s latest flagship innovations in Malaysia.
“Accessible Flagship” Driving Consumer Interest
Positioned as an “Accessible Flagship,” the HONOR 600 Series is designed to deliver premium features at a competitive price point. The lineup combines a high-end camera system, AI-powered creative tools, and a large battery, catering to users with increasingly demanding digital lifestyles.
This balanced approach has resonated strongly with Malaysian consumers, particularly those seeking flagship-level performance without the premium price tag.
Free Gifts Worth Up to RM1,326
To celebrate the launch, customers purchasing the HONOR 600 Series will receive a complimentary bundle worth up to RM1,326. This includes:
- RM200 instant rebate
- A free HONOR Watch X5i
- 365-day front and back crack replacement service
- 1-year extended warranty
- 1-year liquid damage protection
Pricing and Availability
The HONOR 600 Series is available in multiple configurations:
- HONOR 600 Pro (12GB + 256GB) – RM3,099
- HONOR 600 Pro (12GB + 512GB) – RM3,299
- HONOR 600 (12GB + 512GB) – RM2,599
Both models are offered in Orange, Golden White, and Black, and can be purchased via HONOR Experience Stores, official online channels, and authorised platforms such as Shopee, Lazada, and TikTok Shop.
Advanced AI Imaging and Flagship Performance
A key highlight of the series is its 200MP Super Sensing Main Camera, paired with CIPA 6.5-level image stabilisation, delivering sharp, professional-grade photos even at high zoom levels.
The devices also introduce AI Image-to-Video 2.0, enabling users to transform still images into dynamic, cinematic content directly on the device—enhancing creative storytelling without the need for external apps.
Performance-wise, the Pro variant is powered by the Snapdragon 8 Elite chipset, while the standard model features the Snapdragon 7 Gen 4. Both are supported by a large 7,000mAh silicon-carbon battery, ensuring extended usage.
Premium Display and Durable Build
The HONOR 600 Series features an ultra-bright display reaching up to 8000 nits, ensuring visibility even under direct sunlight. For eye comfort, it includes 3840Hz PWM dimming to reduce flicker during prolonged use.
Durability is another standout, with an IP69K rating for water and dust resistance, along with reinforced structural design—offering both elegance and resilience for everyday use.
With strong early sales momentum and a compelling mix of features, the HONOR 600 Series is shaping up to be one of the most competitive flagship offerings in Malaysia’s smartphone market this year.