ASUS has successfully concluded its Consumer Business 2026 Asia-Pacific Partner Summit in Sydney, bringing together more than 215 key partners and industry leaders, including Intel and Microsoft. Held under the theme “EVOLVE,” the summit outlined ASUS’ strategic roadmap for accelerating growth, innovation, and collaboration across the Asia-Pacific region.
During the event, ASUS reaffirmed its ambition to strengthen omnichannel execution and deepen partner collaboration, with a clear target of achieving a 30% Consumer Notebook market share across APAC in 2026. The company emphasized portfolio focus, operational excellence, and go-to-market agility as key drivers for sustained leadership.
Driving Deeper Collaboration
Peter Chang, General Manager of APAC Consumer Business at ASUS, highlighted that “EVOLVE” represents a strategic shift toward stronger alignment with partners amid evolving market conditions. He emphasized ASUS’ commitment to digital transformation and omnichannel strategies that enable resilience, innovation, and enhanced customer experiences across the region.
Malaysia: Strong Momentum and Omnichannel Leadership
At the summit, ASUS Malaysia celebrated a strong 2025 alongside 18 key partners and dealers, closing the year with an impressive 30% Consumer Notebook market share. With 928 ASUS retail stores nationwide, customers benefit from hands-on product experiences supported by trained specialists and clear, visual feature guides.
This retail strength is complemented by ASUS Malaysia’s expanding online initiatives, offering exclusive bundles and nationwide delivery. The brand further drives engagement through in-store activations such as ASUS & ROG Fest, while close collaborations with partners including AMD, Intel, Microsoft, NVIDIA, and Qualcomm continue to fuel brand visibility and retail momentum.
Strategic Focus for 2026
The summit highlighted ASUS’ priorities for the year ahead, including seamless omnichannel integration, partner-focused digital transformation, and a user-centric approach to AI. While AI PCs remain in their early stages, ASUS emphasized delivering practical, intuitive AI experiences that provide real value to users.
ASUS also addressed potential market challenges such as pricing pressures and supply constraints, committing to work closely with partners to deliver solutions across diverse customer segments. On the product front, ASUS reaffirmed its Lifestyle portfolio—Zenbook, ProArt, and Vivobook S—alongside ROG Zephyrus, ROG Strix, and TUF Gaming, as key growth pillars.
Looking Ahead
The 2026 APAC Partner Summit underscored ASUS’ commitment to collaboration, innovation, and sustainable growth. As the company moves forward, ASUS remains focused on empowering its partners and reinforcing its position as the leading consumer and gaming laptop brand across Asia-Pacific.