Verified brands, AI-powered features, and a safer way to shop this 11.11
This 11.11, Lazada Malaysia is redefining online shopping with its “Sweetest Brand Deals of the Year” campaign — spotlighting authenticity, trust, and smart innovation that gives Malaysians more confidence in every purchase.
As Malaysia’s eCommerce sector continues to soar — with online spending reaching RM625 billion in the first half of 2025 — Lazada remains the trusted destination for verified brands and safe transactions. Through LazMall, shoppers can enjoy guaranteed authenticity, visible warranties, and secure returns, backed by refunds of up to five times the product price if counterfeits are found.
“At Lazada, we’re creating an intelligent, inclusive ecosystem built on trust — connecting shoppers, sellers, and brands seamlessly,” said Kaya Qin, CEO of Lazada Malaysia.
Smarter Shopping with AI Innovation
Powered by Alibaba’s large-language model Qwen, AI Lazzie acts as a personal shopping companion, helping users find what fits their needs, compare options, and check out confidently. During the 9.9 campaign, AI Lazzie drove a 36% jump in orders and 34% more shopper interactions, showing how Malaysians are embracing smarter, more intuitive shopping tools.
This 11.11, Lazada is also introducing five AI Agents — including refund, logistics, product, and marketing assistants — to streamline every step from discovery to delivery, ensuring faster, safer, and more reliable shopping experiences.
Shopping with Confidence
Lazada’s focus this 11.11 is clear: to make every purchase authentic, secure, and rewarding. With verified LazMall products, strong consumer protections, and AI innovations enhancing trust, Malaysians can enjoy the biggest sale of the year knowing every ringgit is well spent.
Because the sweetest deal isn’t how much you save — it’s how confidently you shop.