Empowering children with safe tech while keeping families connected.
As parents grow increasingly mindful about online safety, myFirst, the Singapore-based children’s tech brand trusted by over a million families worldwide, continues to bridge the gap between exploration and protection. Its ecosystem of smart devices — from GPS-enabled smartwatch phones to digital cameras and sketch pads — gives children the freedom to learn and play, while keeping parents connected and reassured.
“Every parent wants their child to explore safely,” said G-Jay Yong, CEO and Founder of myFirst. “We design technology that protects without limiting and connects without exposing. Our mission is to make tech a positive part of growing up — safe, fun, and meaningful.”
Smarter, Safer Tech for Kids


Leading the lineup are the myFirst Fone R1c and myFirst Fone S3, 4G smartwatch phones built for kids aged five and above. Both offer real-time GPS, video calls, SOS alerts, and class mode, managed through the myFirst Circle App. The compact R1c suits first-time users, while the S3 adds a retina display, heart rate tracking, and customizable faces.

For creative minds, the myFirst Camera Insta Wi and myFirst Headphones BC Wireless Lite inspire safe self-expression. The Camera Insta Wi lets kids snap, print, and share instantly, while the bone-conduction headphones deliver clear sound without blocking the ears — keeping them aware of their surroundings.
11.11 Mega Deals — From Just RM11!
From 10–14 November (starting 8PM), myFirst is celebrating 11.11 with limited-time offers on its most loved gadgets:
- myFirst Fone R1c – RM111 (U.P. RM599, first 11 customers)
- myFirst Headphones BC Wireless Lite – RM11 with purchase of myFirst Fone S3 (U.P. RM799)
- myFirst Camera Insta Wi – RM11 with myFirst Fone R2 (U.P. RM1,099)
Other exclusive deals from RM11 include:
- myFirst 3dPen Make (U.P. RM169)
- myFirst Camera Insta 2 (U.P. RM399)
- myFirst Sketch II (U.P. RM99)
Available via the myFirst website, Shopee, and Lazada, while stocks last.
A Safe Digital World for Kids
At the heart of myFirst’s ecosystem is the myFirst Circle App, a private, ad-free platform that keeps kids connected only to approved contacts. With no third-party apps or age-inappropriate content, it gives children a safe space to communicate and express themselves, while parents retain full visibility and control.
By combining innovation with empathy, myFirst continues to redefine what it means to grow up digital — helping children explore the world safely and creatively, one secure connection at a time.
