As realme celebrates its 7th anniversary this month, the fast-rising smartphone brand has hit a major milestone: surpassing 300 million global users, according to Counterpoint. This achievement comes just four years after crossing the 100 million mark in 2021 and reaching 200 million in 2023 — cementing realme’s position as one of the world’s fastest-growing smartphone brands.
Youth-Focused Innovation From the Start
Founded in 2018, realme set out with a clear mission: to make cutting-edge technology accessible to the younger generation. Since then, the brand has stayed true to its “Make it real” philosophy, delivering user-centric innovations across a wide range of devices and price points.
From high-performance flagships like the GT Series, to the popular Number Series, and the entry-level C Series, realme caters to different lifestyles and budgets — all while maintaining a strong focus on design, performance, and value. Whether it’s photography, gaming, or outdoor adventure, realme products continue to exceed the expectations of today’s digitally savvy youth.
More Than Tech: realme Speaks the Language of Youth
What sets realme apart is not just its hardware, but its deep connection with youth culture. The brand actively collaborates with top global IPs to stay relevant with its young audience. Past partnerships include names like Dragon Ball, Naruto, Lonely Planet, FreeFire, and the Aston Martin Aramco F1 Team — blending technology with anime, gaming, travel, and luxury lifestyle.
In addition to these collabs, realme has built a global fan community of over 15 million active users. This community is celebrated every year during the realme 828 Global Fan Festival, held on 28 August to mark the brand’s founding. In Malaysia, realme fans can look forward to exciting offline activities and special anniversary sales campaigns throughout the month.
The Journey Continues
realme’s impressive growth trajectory shows no signs of slowing down. With 300 million users in just seven years, the brand has proven it knows how to play the game right — combining innovative tech, youth-focused design, and community-driven engagement.
As it enters the next chapter, realme is poised to continue setting trends and breaking boundaries in the global smartphone industry.