KUALA LUMPUR (20 January 2025) – Starbucks Malaysia has unveiled its newly revamped Starbucks Rewards program, introducing STARS For Everyone (SFE) and Multi-Tier Redemption (MTR) systems. This update redefines how customers can earn and redeem rewards, making each visit more rewarding while catering to individual preferences and lifestyles.

STARS For Everyone: Earn Rewards Your Way

The new STARS For Everyone system makes it easier than ever to earn rewards. Customers can now collect STARS using any payment method, ensuring that loyalty is accessible to everyone.

  • RM1 = 2 STARS when paying with a Starbucks Card or the Starbucks Mobile App.
  • RM1 = 1 STAR when using credit cards, debit cards, e-wallets, or cash.

By broadening earning options, Starbucks caters to diverse customer habits, whether they’re tech-savvy app users, cash payers, or card enthusiasts.

Multi-Tier Redemption: Greater Flexibility, More Rewards

The Multi-Tier Redemption (MTR) system offers flexibility and variety when redeeming rewards. Members can choose from a range of redemption options based on their STAR balance:

  • 50 STARS: Free Espresso Shot, Frappuccino® Chips, Syrup, or Drizzle.
  • 100 STARS: 50% off any Handcrafted Beverage.
  • 200 STARS: Free signature food item or a Tall-sized Handcrafted Beverage.
  • 250 STARS: Free slice of Cake or a Grande-sized Handcrafted Beverage.
  • 300 STARS: 30% off merchandise or whole bean coffee.
  • 500 STARS: Free limited-time offering.

Note: Redemption tiers and rewards may change as Starbucks continues to enhance the program to match customer preferences.

Revamped Starbucks Mobile App

The Starbucks Mobile App has been redesigned to provide an enhanced digital experience:

  • Home Page: Simplified design for quick navigation.
  • Rewards Page: Track STARS and explore redemption options easily.
  • Scan & Pay Page: Faster, more intuitive payment options.

Whether redeeming STARS or exploring app features, the updated app ensures a seamless and rewarding experience.

Introducing STAR Luxe: Exclusive Rewards for Loyal Customers

Elevate your Starbucks Rewards experience with STAR Luxe, offering unparalleled perks:

  • Complimentary STAR Luxe birthday reward.
  • Invitations to special events and coffee experiences.
  • Access to exclusive STAR Luxe merchandise.
  • Privilege pricing on selected items.
  • Early access to the Designer Series pre-launch.
  • RM5 off with a personal Starbucks tumbler.
  • Express-O Lane: Priority service for STAR Luxe members.

More exciting STAR Luxe benefits are set to be announced in February 2025, further enhancing the Starbucks Rewards program.

Start Earning Rewards Today
Join Starbucks Rewards by signing up via the Starbucks Mobile App or at your nearest Starbucks store. For more details, visit www.starbucks.com.my.

Redefine your Starbucks experience today with a loyalty program that’s as exceptional as your coffee!