Hisense, a leader in global consumer electronics and home appliances, revealed its commitment to shaping an AI-driven future during CES 2025. The company introduced state-of-the-art display technology, AI-powered smart living solutions, and its partnership with FIFA, including unveiling the FIFA Club World Cup 2025™ Trophy.
Hisense’s Leadership in the Global TV Market
2024 was a landmark year for Hisense, solidifying its dominance in the TV industry. The company captured an impressive 63.4% of the global TV shipment volume in the 100-inch-and-above category during Q3 and secured second place in the high-end TV market with a 24% global market share. These achievements reflect Hisense’s strategic focus on premium, large-format displays powered by cutting-edge technology.
A Vision for AI-Driven Smart Living
Artificial intelligence is at the core of Hisense’s mission to create more intuitive, impactful technology. The proprietary Hi-View AI Engine enables real-time optimization for picture and sound quality, enhancing user experiences through features like personalized content recommendations and intelligent entertainment discovery.
This AI-driven innovation extends beyond displays into smart living ecosystems. From appliances suggesting recipes based on user preferences to AI-integrated air conditioners, Hisense is transforming homes into smarter, more efficient spaces.
Revolutionizing Display Technology
Hisense’s display advancements are setting a new benchmark for the industry:
- TriChroma LED TV with RGB Local Dimming Technology:
Utilizing independent Red, Green, and Blue LED chips, this technology delivers exceptional brightness, contrast, and color precision, covering up to 97% of the BT.2020 color space. - 136-Inch MicroLED Display:
Boasting self-emissive, pixel-level precision, this display achieves up to 10,000 nits of brightness, offering lifelike visuals with unprecedented clarity. These innovations position Hisense at the forefront of display technology for the next decade.
Partnerships and Global Brand Engagement
Partnerships remain a key driver of Hisense’s global growth strategy. As an official sponsor of FIFA, Hisense unveiled the FIFA Club World Cup 2025™ Trophy at its CES booth. The brand’s global campaign, “Own the Moment,” inspires audiences to embrace life’s challenges and opportunities with confidence and decisiveness.
Through this partnership, Hisense is committed to enhancing global fan experiences while reinforcing its brand as a trusted provider of technological excellence.
Experience Hisense at CES 2025
Visitors to CES 2025 can explore Hisense’s latest innovations, including its AI-powered smart living solutions, stunning displays, and energy-efficient appliances, at the LVCC, Central Hall—Booth 16625.
For more information, visit the Hisense global website.
With AI at its core, Hisense continues to transform everyday life through innovation, delivering unparalleled quality and creating meaningful moments for consumers worldwide.