ASUS Unveils Groundbreaking AI-Powered Devices at CES 2025: Copilot+ PCs, Zenbook A14, Vivobook 14/16
ASUS has revealed its latest innovations at CES 2025, bringing AI-powered laptops and sustainable computing to the forefront. Under the theme “Always Incredible,” ASUS is introducing the Zenbook A14, the world’s lightest Copilot+ PC, and the Vivobook 14/16 series, designed to make AI technology accessible and valuable for a wide range of users.
Key Highlights of ASUS Innovations
Zenbook A14: The World’s Lightest Copilot+ PC
- Lightweight & Powerful: The Zenbook A14 (UX3407) is powered by Qualcomm’s Snapdragon X Series processors, boasting a weighing just 899 grams. It’s the lightest Copilot+ PC, ideal for commuters and on-the-go professionals.
- Ceraluminum Chassis: The entire chassis is crafted from Ceraluminum, an ASUS-exclusive, high-tech ceramic that offers superior durability and scratch resistance.
- AI Features & Performance: With a 45 TOPS Qualcomm Hexagon™ NPU, the Zenbook A14 enables AI-driven experiences like Generative Fill in Paint, super resolution in Photos, Live Captions, and more.
- Extended Battery Life: The laptop offers 32+ hours of battery life, providing all-day productivity without needing a recharge.
- Privacy and Security: Enhanced adaptive lock and multi-person detection features ensure user privacy and device protection.
- Availability: Expected to arrive in Malaysia by late February 2025.
Vivobook 14/16: AI Laptops for Everyone
- Affordability & Performance: The Vivobook 14/16 series offers Snapdragon X processors (with 45 TOPS of AI processing power) and is available in two configurations—one with Snapdragon X processors and one with AMD Ryzen AI 7 300 series processors.
- AI Features for Productivity: Users can enhance their creativity and productivity with tools like Cocreator in Paint, Generative Fill, StoryCube for file organization, and Live Captions for language accessibility.
- Security & Durability: The Microsoft Pluton security processor, AI Camera, Adaptive Lock, and Adaptive Dimming provide extra security and battery conservation.
- Design & Connectivity: The Vivobook laptops are military-grade durable, and come with a comprehensive set of I/O ports (USB4, HDMI, USB-C, and more) for seamless connectivity.
- Availability: Expected to arrive in Malaysia by early March 2025.
ASUS Commitment to Sustainability
ASUS continues to lead in sustainability by using eco-friendly materials such as Ceraluminum in the Zenbook A14 and designing energy-efficient devices that reduce environmental impact. The company is dedicated to providing innovative, eco-conscious solutions to meet the needs of both consumers and enterprises.
Executive Insights
- Samson Hu, ASUS Co-CEO:
“At CES 2025, we’re excited to introduce a new wave of AI-driven solutions that not only push the boundaries of performance but also promote sustainability. With our Copilot+ PC lineup, we’re making AI technology accessible to everyone.” - Mark Linton, VP of Device Partner Sales at Microsoft:
“ASUS continues to innovate with Copilot+ PCs that inspire creativity and productivity, bringing AI-powered Windows 11 experiences to the forefront.”
ASUS’ unveiling at CES 2025 highlights their commitment to democratizing AI and delivering high-performance, eco-friendly solutions for consumers and enterprises alike.
