Hisense Malaysia has announced a collaboration with Sunway University to host the “Beyond Glory Campus Cup,” a friendly inter-university football tournament. This event, held in conjunction with the UEFA European Football Championship 2024 (UEFA EURO 2024™), where Hisense is an official partner, underscores Hisense’s commitment to enhancing the sports experience and fostering local youth sports development in Malaysia.

Event Highlights

On 7 July, Hisense Malaysia and Sunway University co-hosted a friendly football tournament at the Sunway University football field. The event featured teams from several esteemed universities, including Tunku Abdul Rahman University of Management and Technology (TARUMT), Taylor’s University, The International Medical University (IMU), and Sunway University’s own football team. Hisense Malaysia’s team also participated, culminating in a match against the winning team. The aim was to promote the sport among local youths and foster healthy competition between universities, celebrating football and reinforcing Hisense’s mission to positively impact society through sports and technology.

Championship Victory

Taylor’s University emerged as the champions of the tournament.

Statements from Key Figures

Mr. Derek Jin, Managing Director of Hisense Malaysia, remarked, “Hisense Malaysia is thrilled to partner with Sunway University to celebrate the spirit of football and support local youth sports. Our goal is to inspire young athletes and promote healthy lifestyles, aligning with Hisense’s mission to improve people’s lives through our innovative products and initiatives. We look forward to even more opportunities where we can continue to promote and support the local youth sports scene.”

Professor Sibrandes Poppema, President of Sunway University, added, “We are excited to collaborate with Hisense Malaysia for this event. It provides a wonderful platform for our students and those from other local universities to showcase their talent and passion for football. We firmly believe in the unifying power of sports to bring people together and nurture a strong sense of community spirit.”

Hisense’s Commitment to Sports

Hisense’s involvement in EURO 2024 and local sports initiatives reflects its long-standing commitment to supporting and promoting sports. As a Chinese enterprise sponsoring major global events like the Australian Open, the European Cup, and the World Cup, Hisense has continually built bridges with consumers worldwide through sports. This partnership with Sunway University further exemplifies Hisense’s dedication by encouraging youth participation in sports and enhancing lives through athletic engagement.

As an official partner of UEFA EURO 2024™ and a pioneer in display technology, Hisense aims to deliver the perfect game-watching experience and smart-life experiences through its cutting-edge TV products and home appliances. This marks the third consecutive UEFA European Championship™ that Hisense has sponsored, providing a tremendous opportunity to continue connecting the Hisense brand with consumers around the world.

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