In a groundbreaking CES 2024 press conference, Samsung Electronics showcased its vision for leveraging artificial intelligence (AI) to revolutionize the user experience across interconnected devices. The emphasis was on creating an environment that is not only more intuitive but also inclusive and energy-efficient. Jong-Hee (JH) Han, Vice Chairman, CEO, and Head of Samsung’s Device eXperience Division, highlighted the seamless integration of AI into daily life, ensuring its presence is always felt but never intrusive.
AI in Visual Display and Digital Appliances: Redefining Home Entertainment
Jonathan Gabrio, Head of Connected Experience Center at Samsung Electronics America, unveiled the transformative impact of AI on Visual Display products and Digital Appliances. The Samsung Neo QLED 8K QN900D, equipped with an AI Processor, NQ8 AI Gen 3, delivers an unparalleled 8K viewing experience by upscaling low-resolution content. Innovative features like AI Motion Enhancer Pro and Active Voice Amplifier Pro enhance the immersive entertainment offered by Neo QLED 8K.
Samsung’s commitment to inclusivity is evident in features like the sign language feature for the hearing impaired and the Audio Subtitle feature catering to those with low vision. The Premiere 8K, a wireless projector, brings the cinematic experience into homes.
Revolutionizing Kitchen Experiences: AI in Refrigerators and More
Samsung introduced the Bespoke 4-Door Flex Refrigerator with AI Family Hub, featuring a 32-inch screen with AI Vision Inside. This internal camera recognizes 33 different food items, suggesting recipes and sending notifications for approaching “use by dates,” ultimately reducing food waste. The Anyplace Induction range facilitates seamless recipe sharing from Samsung Food to the cooktop’s display.
Beyond the kitchen, the Bespoke AI Laundry Combo, an All-in-One washer and dryer, provides personalized washing and drying experiences through the AI Hub. The Bespoke Jet Bot Combo, a vacuum and mop robot cleaner, employs AI Object Recognition for efficient cleaning.
Spatial Intelligence for Smart Living
Jaeyeon Jung, Executive Vice President and Head of SmartThings, highlighted how AI enhances the relationship between users and devices. Spatial AI, utilizing LiDAR, enables devices to understand living spaces, creating digital floor plans for connected devices. SmartThings introduces the upgraded 3D Map View and offers a simple QR code for adding family and friends to the SmartThings ecosystem.
Bixby’s enhanced AI capabilities enable dynamic smart homes. Bixby automatically routes commands based on user location, ensuring seamless interactions across devices. SmartThings features, accessible via voice commands, transform the TV into a central hub for smart home functionality.
Home-to-Car Connectivity and Collaborations in Automotive
Samsung announced a partnership with Hyundai Motor Group, enabling Home-to-Car and Car-to-Home services through SmartThings connectivity. Users can remotely control car functions via voice commands and vice versa. Samsung’s collaboration with HARMAN focuses on innovations like Ready Care, Ready Vision, and Ready Upgrade for an enhanced driving experience.
Security, Sustainability, and Accessibility
Security solutions, including Samsung Knox Matrix, provide end-to-end encryption for Galaxy smartphones and smart TVs. Knox Vault expands to cover devices connected by SmartThings. Samsung prioritizes responsible materials and energy management, incorporating recycled materials and utilizing AI for energy-efficient products.
A collaboration with Tesla integrates SmartThings Energy, offering benefits like the “Storm Watch” function on Tesla’s Powerwall through SmartThings. Samsung introduces new accessibility features, such as hands-free gestures for digital appliances, auto-generated captions during calls, and AI-enabled text-to-speech for TVs and displays, ensuring a more inclusive experience for users.