Pudgy Penguins, a global leader in digital collectibles and soft toys, makes its Malaysian debut with the help of the Malaysia Digital Economy Corporation (MDEC) and Asia Huddle PLT.

Pudgy Penguins is a disruptive initiative that effortlessly mixes blockchain innovation with actual business potential, bringing a new wave of innovation and economic opportunity to the Malaysian business environment after a successful breakthrough in the United States.

Pudgy Penguins, as a platform, will unleash potential for Malaysian enterprises, particularly in the dynamic retail market, foster a robust blockchain ecosystem, and underpin efforts championed by the government and MDEC.

The popularity of the NFT-inspired penguin collectibles in the US market led to a jump into the realm of tangible items with Pudgy Toys, which debuted in July 2021. Pudgy Toys shattered its Amazon debut, hitting an astounding USD$500,000 on the toy sales list within 48 hours, overtaking industry heavyweights such as Lego, Pokemon, Transformers, and Barbie in May 2023.

Cheryl Law, Pudgy Penguins Business Development Lead of Asia emphasised the brand’s commitment to promoting intellectual property utilisation and enhancing consumer engagement to drive Malaysia’s business growth while empowering community members to partake in the journey.

“Pudgy Penguins represent a sense of belonging and acceptance. We embody inclusivity, art, and opportunity that resonates with people from all walks of life. With it comes limitless creative possibilities for local businesses such as in marketing campaigns or merchandising opportunities like colouring books, posters, and billboards.”

Pudgy Penguins organized “Pudgy Boleh,” a three-day event exhibiting their extraordinary journey from computer displays to real toys, to commemorate the Malaysian debut.
Luca Netz, Chief Executive Officer of Pudgy Penguins, feels that creating soft toys and high-quality miniatures is the right strategy to introducing Pudgy Penguins into the real world, drawing inspiration from Gel Blaster’s success in the toy sector.

“Pudgy Penguins is more than just a toy. We see ourselves as business enablers, a bridge between innovation and opportunity. Our mission is to not only bring joy but also contribute to the vibrant economic landscape of Malaysia through inclusivity and art. We are immensely grateful for the support from MDEC and Asia Huddle PLT,” added Luca.

Pudgy Toys is now available through retailers across Malaysia including FamilyMart, myNEWS, Bila Bila Mart, emart24, and CU Malaysia. Each toy purchase comes with a digital experience on PudgyWorld.com where consumers have the opportunity to own their digital collectables at no additional cost. Check out this video for a detailed experience.

For more information on Pudgy Penguins visit PudgyWorld.com

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