• Shopee is one of the first e-commerce platforms to integrate Facebook Ads for its community of over 20 million online sellers, empowering them to boost their reach and sales

Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, has announced that Facebook Ads is now available on Shopee Seller Centre in Indonesia, Malaysia, the Philippines, Singapore, Taiwan, Thailand, and Vietnam, providing new tools to the region’s largest community of over 20 million sellers.

With 95% of Shopee users using Facebook and Instagram to discover new brands and products, this integration allows sellers to increase their online presence by using Facebook, Instagram, and Audience Network to drive traffic to their official Shopee stores. Facebook Ads also enables for more personalisation of ads served depending on users’ preferences and behaviours on the platform, resulting in higher order conversion and sales growth.

Shopee’s ongoing commitment to helping businesses of all sizes scale online is seen in the addition of Facebook ads to the Shopee Seller Centre. Shopee Seller Centre is a one-stop-shop for sellers to easily manage their stores, with a full suite of marketing and data tools to help them build listings, manage promotions, and improve their online business performance. They can now easily and quickly set up, run, and manage Facebook Ads campaigns through Shopee Seller Centre.

Kenneth Soh, Head of Marketing Campaigns at Shopee Malaysia said, “Establishing a partnership with Meta to launch Facebook Ads on Shopee Seller Centre will greatly impact our sellers positively and indeed is a game-changer for them. Now, our sellers can utilise and leverage an additional feature on our Seller Centre together with other Shopee marketing solutions to increase the visibility of their Shopee store and products to even more interested shoppers. They are now capable of extending their products’ ads across other apps and websites thus increasing their customer base. We will continue to expand our ecosystem through more industry-leading partnerships such as our collaboration with Meta to continue supporting our sellers with more opportunities to scale and upskill digitally.”

Only brands could launch and manage ads using Facebook’s platform when Facebook Ads with Shopee was first introduced in 2019. Since then, many brands have used it to scale their businesses, with an average return on ad spend (ROAS) of 5 times across all categories in the second half of 2021.

Damian Kim, Country Director of Meta Singapore said,“It is more important than ever for businesses to reach and engage with customers that matter to them, especially as consumer shopping behaviours continue to change dramatically. Digital discovery remains crucial in driving demand and sales, and I am excited that the launch of Facebook Ads through the Shopee Seller Centre will be the enabling engine for thousands of sellers to have equitable and easier access to leverage Facebook Ads which will connect them with new customers and grow their businesses.”

Integrating Facebook Ads with Seller Centre enables a simplified self-onboarding process that was designed to provide users with a seamless campaign management experience from start to finish. Aside from reducing the time it takes to launch a campaign, Seller Centre allows sellers to top up and pay for ad credits without leaving the platform. Along with other ad campaigns, they may get full visibility of their Facebook Ads campaign performance and be provided with actionable insights to optimise outcomes.

During this initial launch phase, Facebook Ads on Shopee Seller Centre are only available to a limited number of sellers in seven markets, but it will be extended to more sellers in the coming months.

Find out more about Facebook Ads on Shopee Seller Centre here.

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