• Introducing POCO Buds Pro Genshin Impact Edition and POCO Watch for an immersive and premium user experience

POCO, a popular technology brand among the world’s young techies, is announcing the global launch of its latest flagship smartphone, the POCO F4 GT, heralding the peak of power, as well as the POCO Buds Pro Genshin Impact Edition and POCO Watch – the brand’s first-ever AIoT products.

With a flagship 4nm Snapdragon® 8 Gen 1 processor, sophisticated LiquidCool Technology 3.0, a flat AMOLED display with 120Hz refresh rate, magnetic pop-up triggers, and 120W HyperCharge, the POCO F4 GT lives up to its fullest potential. Meanwhile, with an all-new design, AI self-adaptive noise cancellation, and 28-hour ultra-long battery life, POCO Buds Pro Genshin Impact Edition provides the most immersive listening experience for smartphone users – especially mobile gamers and Genshin Impact fans. Additionally, the new POCO Watch, which has over 100 fitness modes, a 24-hour heart rate tracker, and a battery life of up to 14 days, is designed for fitness lovers who prioritize their personal health and well-being.

“We are thrilled to unveil the POCO F4 GT today. With such an uncompromising user experience at a surprisingly affordable price, we believe that POCO F4 GT will be the daily essential for all young tech enthusiasts, especially gamers,” said Angus Ng, Head of Product Marketing at POCO Global. “We are also very excited to launch POCO’s first expansion of its lineup of AIoT products starting with POCO Buds Pro Genshin Impact Edition and POCO Watch. It is always our top priority to fulfill different consumers’ needs by expanding into different product offerings.”

POCO F4 GT: Apex flagship smartphone that offers unsurpassed performance

POCO F4 GT is sure to win over the tech-savvy youth, especially hardcore gamers, with a flagship 4nm Snapdragon® 8 Gen 1 processor and an octa-core processor running at 3.0 GHz. The powerful Android chipset boosts CPU performance by up to 20% and GPU performance by up to 50%. Meanwhile, the POCO F4 GT includes a full LPDDR5 RAM chip with a transmission speed of up to 6400Mbps for faster loading times, as well as an upgraded UFS 3.1 ROM.

Heat management is the true test for a mobile gaming smartphone. Requiring a small device to run for long periods of time can cause it to perform poorly. As a result, the POCO F4 GT comes with a new LiquidCool Technology 3.0, one of the industry’s most advanced cooling systems. The 4,860mm² dual VC cooling system could reduce high temperatures, culminating in a powerful machine that is designed for long gaming sessions.

The POCO F4 GT is equipped with POCO’s first 120W HyperCharge with a 4,700mAh big battery that can be fully charged in just 17 minutes. If gamers run out of juice in the middle of a game, the POCO F4 GT’s battery can be recharged to 100% in just 27 minutes. Not only does the POCO F4 GT have rapid charging times, but its AdaptiveCharge feature also helps to extend the battery’s life. Throughout the night, this feature protects the battery from overcharging in the crucial 80 % to 100% charge range.

Magnetic triggers pop up, standing tall in preparation for battle. The set-up really surpassed any expectations. More than 100 popular games have been tested with the unique levitating magnetic pop-up triggers, which can handle 1.5 million times of press. This provides unrivaled stability, responsiveness, and long-term durability. The CyberEngine, one of the best linear motors available on an Android smartphone, provides more vibration ranges for a more premium gaming experience. POCO F4 GT is ready for anything users throw at it, not just for long periods of mobile gaming, but also for daily use. When the triggers are not in use for gaming, they can be used as a shortcut for quick access on the go, such as to activate the camera, screen recording, or flashlight.

Users can turn on the screen with a simple press of a button and be amazed by POCO’s latest 6.67-inch flat AMOLED and 10-bit TrueColor display, which, when combined with the responsive 480Hz touch sampling rate and up to 120Hz refresh rate, brings the screen to life. Whether gaming or streaming shows, the true-to-life color spectrum leaps from the screen. POCO F4 GT also uses high-frequency PWM dimming to protect users’ eyes for long periods of screen time to maintain color accuracy in low-light settings. The display on the POCO F4 GT has set and matched 15 Display Mate display performance records, earning it an A+ rank.

POCO is adding one more service to its list of inaugural features for the next device, in line with its nature as an apex of power. Users can take advantage of the premium after-sales service, which includes a free screen repair for the first six months after purchase. Furthermore, YouTube Premium, YouTube’s subscription service, will be pre-installed on the POCO F4 GT. Customers can get up to two months of YouTube Premium for free as part of the deal. This contains two months of ad-free, offline viewing, and unlimited access to any video and music content on the Youtube platform.

First POCO Buds Pro Genshin Impact Edition: Providing the most immersive listening experience

POCO Buds Pro Genshin Impact Edition was designed with Genshin Impact fans in mind. Fans will hear familiar voice notifications from the iconic character, Klee, from the moment the earbuds are turned on. Basically, take them out of their Klee-inspired carrying case, put them on, and immerse yourself as though you’ve already started the game.

POCO Buds Pro Genshin Impact Edition uses artificial intelligence to automatically alter noise cancellation settings based on the surrounding noise level and the user’s daily routine, making it one of POCO’s first AIoT products. POCO Buds Pro Genshin Impact Edition delivers the best sound quality and the most appropriate ANC mode for the user, whether they’re listening to music, catching up with friends, or attending a hectic meeting. With powerful AI algorithms, each earbud can give crisp and clear audio even in the noisiest environments during calls.

Every sound that is delivered has been tweaked and perfected by audio pros to create a dynamic experience for a more hardcore audio performance. From an audiobook to a rock opera, everything is presented in clear and crisp sound. The 9mm composite dynamic driver ensures that users have access to professional sound processing as well as the most realistic and detailed sound imaginable. The earbuds’ in-ear detection feature also pauses audio when they are removed, so you wouldn’t miss a beat. Rain, sweat, and splashes will not damage the device because it is IPX4 water-resistant as well.

The POCO Buds Pro Genshin Impact Edition is designed to provide you with a constant listening experience. The charging case has a battery life of up to 28 hours, and the buds can be charged in as little as 10 minutes. The charging case can be charged wirelessly as well, while the earbuds can be charged in about an hour. The earbuds can also connect to two devices in one go, allowing users to switch between sources with ease. It’s never been easier to switch between a smartphone and a laptop to join a meeting.

First POCO Watch: The omnipotent daily fitness companion with a fashion focus

POCO Watch is the go-to watch for fitness enthusiasts who want to show off their personality and style. POCO Watch is a cool, yet effective way to track their health, with a choice of distinct colors available. The screen is lit up in stunning clarity thanks to the 1.6-inch AMOLED touch display and ultra-slim bezel. Wearers can also stand out with over 100 customizable watch faces to choose from. However, the POCO Watch is about more than just fashion; it’s also about health and fitness.

The Multi-system GPS offers greater accuracy while using one of the more than 100 exercise modes that are installed on the POCO Watch to better track your fitness progress, such as vitals on trail runs or capturing the moment you submit a mountain. It can also detect when a user is doing a variety of activities, such as strolling outside or running on a treadmill. POCO Watch monitors blood oxygen levels during sleep in conjunction with sleep monitoring function. Along with these features, POCO Watch can educate users on how to alter their routine to fit their lifestyle.

POCO Watch accomplishes all of this while being powered by a battery that can last up to 14 days. That means it can handle all of the box jumps, park laps, and afternoon naps. When the POCO Watch’s battery runs out, simply plug it into the handy magnetic charger and you’ll be ready for the next adventure.

Product Availability

POCO F4 GT will be available from 28 April, and will come in two variants – RM 2,299 for the 8GB + 128GB variant and RM 2,499 for the 12GB+256GB variant. POCO F4 GT will come in three colors: Stealth Black, Knight Silver, and Cyber Yellow. Those interested can purchase the devices at official POCO stores on Shopee and Lazada.

For a limited time from 28 April POCO F4 GT will be available for purchase at an early bird price of RM 1,999 and RM 2,199 respectively for two variants.

Shopee links: 8GB+128GB | 12GB+256GB

Lazada Links: 8GB+128GB | 12GB+256GB

POCO Buds Pro Genshin Impact Edition will be available for purchase at a price of RM 299 with a limited early bird price of RM 259. From 28 April POCO Buds Pro Genshin Impact Edition will be available at official POCO stores on Shopee and Lazada.

POCO Watch will be available for purchase at a price of RM 299 with a limited early bird price of RM 249. From 28 April POCO Watch will be available at official POCO stores on Shopee and Lazada.

All devices with early bird pricing are while stocks last only.

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