Award-winning home appliances manufacturer, LG Electronics Malaysia today announced the appointment of Justin Choi as its new Managing Director of LG Electronics Malaysia. Prior to his appointment, Mr. Choi worked as the senior director of LG Electronics South Korea Strategy Implementation Team. Mr. Choi brings with him extensive industry experience notably in the area of sales and business strategy planning and implementation.

He will continue to manage all elements of LG Electronics Malaysia’s operations in his new role, reinforcing the brand’s commitment to delivering high-quality products to Malaysian shores and adding value to Malaysian consumers’ lives.

Justin Choi, Managing Director of LG Electronics Malaysia said, “I am honoured to be given the mandate to lead LG Electronics Malaysia, especially during a time where technology now plays a more pivotal role in consumer’s day-to-day lives. Since its inception in Malaysia, LG Electronics has continued to touch many Malaysian lives in consumer electronics – in my role as Managing Director, I am passionate to continue solidifying our presence in this key market as I work closely with the team to continue giving Malaysians the better life they deserve.”

“With full responsibility for the leadership and development of LG Electronics Malaysia, I aim to work closely and strategically with our internal and external stakeholders in pushing LG Electronics’ aggressive growth towards becoming the brand that will be remembered for years to come and building a stellar reputation for the company,” Choi added.

Choi has held numerous senior positions within LG Electronics during the course of his 28-year career in the consumer electronics industry. He began his career with LG Electronics as a member of the Home Appliances Business Unit, rising through the ranks to oversee and handle different positions in various regions and markets.

This includes being the Department Leader for LG Electronics North American Business Management team in Canada in 2004, the Business Strategy Director for LG Electronics Middle East Asian Region in 2012, the Country Manager of Sales Branch, Senior Director for LG Electronics Caucasus (three countries) and Senior Director of Strategy Implementation Team for Global HQ Korea. In his previous roles, he was responsible for strategic planning, sales, and services as well as overall operations for the respective markets.

To date, LG Electronics Malaysia has an estimated number of 150 employees and offers a range of products from TVs, home appliances, and also computer products.

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