Samsung Malaysia has introduced its 2025 range of AI-powered TVs and soundbars, redefining the role of the television as a smart hub in the home. Powered by Samsung Vision AI, the new lineup offers ultra-personalized viewing, intelligent performance, and next-level integration with smart living features.

“With Vision AI, we’re entering a new era of intelligent screens that go beyond entertainment — they become part of your daily life,” said Charles Kim, President of Samsung Malaysia Electronics.

Vision AI: The Smartest TV Platform Yet

Samsung’s new Vision AI platform uses deep learning to understand content, user behavior, and the surrounding environment. It enables intuitive controls like gesture recognition via the Galaxy Watch7, ambient light adaptation, and facial expression detection for real-time emotional recognition. Whether you’re watching, multitasking, or relaxing, your TV responds intelligently to your needs.

Neo QLED 8K: Performance Meets Precision

At the top of the lineup is the Neo QLED 8K QN990F, powered by the NQ8 AI Gen3 processor with 768 neural networks. Features like 8K AI Upscaling Pro and AI Motion Enhancer Pro deliver ultra-crisp visuals and lifelike depth. Paired with a sleek Infinity Air Design, this model also includes AI-optimized game and energy-saving modes.

Vision AI Across the Lineup

The power of Vision AI isn’t limited to flagship models. Samsung brings this intelligence to its Neo QLED 4K, OLED, and QLED TVs, including:

  • Neo QLED 4K QN90F: Powered by the NQ4 AI Gen2 processor with Quantum Matrix Technology and Pantone-certified colour.
  • OLED S95F & S90F: Up to 2,000 nits brightness, glare-free OLED, and high refresh rates up to 165Hz.
  • QLED 2025 Series: Enhanced picture quality and AI personalization at a more accessible price.

The Frame Pro 2025: Where Art Meets AI

The upgraded Frame Pro now features Neo QLED Mini LED technology, powered by the NQ4 AI Gen3 processor, and includes the Wireless One Connect Box for a cleaner setup. It supports Art Store Streams with rotating artworks from top museums and artists, transforming your TV into a dynamic gallery.

Q-Series Soundbars: Smarter Audio for Every Space

Samsung’s 2025 Q-Series soundbars — including the HW-Q990F, Q930F, Q800F, and compact QS700F — deliver cinematic sound with Wireless Dolby Atmos, Q-Symphony, and AI-driven audio optimization. The QS700F even adapts based on wall or tabletop placement for consistent Dolby Atmos output.

Vision AI + SmartThings: Your Home, Smarter

Samsung TVs now function as central smart home hubs. With SmartThings, users can control devices, get real-time household updates, and enjoy features like 3D Map View and Pet/Family Care. With Tizen OS Home, users get tailored profiles, secure connections via Knox Vault, and 7 years of OS upgrades.

Pre-Order Offers: Exclusive Rewards Await

From 13 May – 1 June 2025, pre-order eligible Samsung AI TVs to receive:

  • A premium soundbar (worth up to RM6,499) or
  • A Customisable Bezel (worth up to RM899) with select Frame models

If you reserved a Samsung Reservation+ voucher, redeem it for up to RM800 in additional savings. Gifts can be claimed via the Samsung Redemption Portal from 13 May to 15 July 2025.

Experience It Firsthand at the Samsung AI TV Roadshow

Join the Samsung 2025 AI TV Roadshow from 21–25 May at 1 Utama Shopping Centre (Lower Ground Oval Concourse). Experience Vision AI in action, explore hands-on demos, and enjoy exclusive promotions.

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