Creating Meaningful Moments Through Shared Creativity
In a first-of-its-kind collaboration, the LEGO Group and Lazada Malaysia are redefining Valentine’s Day celebrations with the LEGO Bloom Bar x Lazada Pop-Up, happening from 6 to 8 February 2026 at Elmina Lakeside Mall. The initiative reflects a growing shift among couples towards more relaxed, personal, and meaningful ways to celebrate the occasion.
As more couples move away from crowded restaurants and predictable plans, LEGO and Lazada are offering an experience centred on quality time and shared creativity. The LEGO Bloom Bar x Lazada Pop-Up invites visitors to slow down, build together, and create lasting memories through hands-on activities.
At the pop-up, visitors can participate in the LEGO Make & Take Experience and complete the Bloom Together Challenge, which includes spinning the Love Wheel, capturing moments at the Bloom Together photo zone, and registering as a LEGO Official Store member on Lazada. Those who complete all activities will receive a LEGO gift.
Visitors can also redeem the Bloom Together Kit*—an exclusive Valentine’s gift-with-purchase designed for couples—featuring a display stand, activity prompts, and keepsake elements. During the event, the kit can be redeemed with a special minimum spend of RM400 (reduced from RM520) by purchasing via the LEGO Official Store on the Lazada app using Click & Collect for on-site redemption.
The collaboration also highlights the LEGO 2026 Botanical Series, a collection of buildable blooms designed to last beyond Valentine’s Day. The range includes Daisies, Flowering Cactus, Bouquet of Roses, Bouquet of Pink Roses, and the Pretty Pink Bouquet, offering a long-lasting alternative to traditional flowers and a meaningful keepsake couples can build together.
To make gifting easier, Lazada is offering exclusive Valentine’s Day promotions from 26 January to 15 February. Customers who spend a minimum of RM520 on LEGO Adult sets, including at least one Botanical set, will receive the Bloom Together Kit*, while selected Botanical sets will be available at 25% off from 6 to 15 February.
Shoppers can enjoy the experience in person at the pop-up or online via the LEGO Official Store on Lazada, with exclusive vouchers and limited-time offers available throughout the Valentine’s season. Fans can also tune in to Lazada’s livestream on 7 February, from 4.00 PM to 8.00 PM, to catch highlights and explore the collection.
For more information, visit Lazada Malaysia’s official website, or follow Lazada Malaysia on Facebook and Instagram, or download the Lazada app.