Securing a 16% Market Share, Xiaomi Strengthens Its Leadership and Innovation in Malaysia
Global market research firm Canalys has officially recognized Xiaomi as the top smartphone vendor in Malaysia for 2024, with a commanding 16% share in sell-in shipments. The company also achieved a 2% year-on-year growth, reinforcing its strong foothold in the highly competitive Malaysian market.
Eddie Huang, Country Manager for Xiaomi Malaysia, expressed appreciation for the unwavering support from Malaysian consumers.
“At Xiaomi, we are committed to delivering cutting-edge technology that enhances daily life while remaining accessible to all. We sincerely thank our Malaysian Fans and users for their trust in our brand, which has contributed to this outstanding achievement. As the smartphone industry continues to evolve, we remain dedicated to providing innovative and high-quality experiences for our consumers.”
A Winning Dual-Brand Strategy
Xiaomi continues to drive its success through a dual-brand strategy, focusing on two key product lines:
- Xiaomi Series – Tailored for premium flagship users, featuring state-of-the-art innovations.
- Redmi Series – Designed for consumers seeking high-performance devices at accessible price points.
Huang emphasized the company’s commitment to both technological innovation and user-centric experiences.
“Our priority is not only to advance technology but also to ensure affordability and user comfort. Our goal is to make best-in-class devices available to everyone without compromising on quality or experience. Moving forward, we are excited to expand our product offerings to meet the diverse needs of Malaysian consumers.”
Expanding Product Offerings for All Users
Building on its strong market presence, Xiaomi launched the Redmi Note 13 series and the Xiaomi 14 series last year, both of which received widespread acclaim for their superior mobile imaging technology, powerful performance, and sleek design.
Continuing this momentum, Xiaomi has recently introduced the Redmi Note 14 series, further strengthening its portfolio and catering to a broad spectrum of users.
With its consistent growth, strategic product development, and commitment to innovation, Xiaomi is well-positioned to maintain its leadership in Malaysia’s smartphone market.
For more updates and the latest product announcements, visit Xiaomi Malaysia’s official website or follow Xiaomi Malaysia on Facebook and Instagram.