Interbrand, a worldwide brand consultant, has named Samsung Electronics a “Global Top 5” brand for the fourth year in a row. This year, Samsung’s brand worth increased by 4% to $91.4 billion. Despite slow demand in the worldwide IT market, Samsung’s brand worth improved across all business segments in 2023. According to Interbrand, the following aspects positively affected Samsung Electronics’ evaluation:
- Through its “One Samsung” notion, Samsung is always improving the consumer experience.
- Through its extensive product line and SmartThings, Samsung enables seamless connectivity and great gaming experiences.
- Samsung is a pioneer in cutting-edge technologies such as 6G, AI, automotive, AR, and VR.
- Samsung strengthens its ESG leadership by incorporating eco-friendly practises into all of its products.
“Thanks to the support of our customers around the world, Samsung Electronics’ brand value has continued to grow steadily, despite an overall challenging business environment,”
“We will always strive to be a brand that is loved by our customers through leading in technology innovation, enabling meaningful experiences and continuing our sustainability efforts.”
— YH Lee, President of the Global Marketing Office at Samsung Electronics.
Brand Value Driven by SmartThings, Gaming Experience, Industry-Leading Innovations, and ESG Leadership
To provide a smooth online and offline consumer experience, Samsung Electronics created the Direct-to-Consumer (D2C) Centre. Furthermore, the CX-MDE Centre works on improving the multi-device experience, increasing product synergy, and increasing overall customer happiness.
Partnerships have been critical to Samsung’s brand value increase over the last year. Samsung is expanding its open alliances to link not just its own products but also a wide range of third-party devices, leveraging SmartThings, which provides a single connectivity experience. Furthermore, cooperation with a variety of firms spanning mobile, tablet, TV, PC, and monitor devices give users with an enhanced gaming experience.
Samsung continues at the forefront of innovation, actively investing in cutting-edge technologies such as 5G/6G, AI, and automotive solutions that will define customer experiences in the future. Samsung has received acclaim in the semiconductor industry for pioneering developments such as 12nm-class DDR5 DRAM and for aggressively participating in promising fields like as AI, automotive, and sophisticated mobile devices.
ESG (Environmental, Social, and Governance) has been a primary emphasis for Samsung, and its environmentally aware activities are having an impact. Samsung’s efforts include increasing the use of recycled materials in the Galaxy S23 and Galaxy Z Flip5/Fold5 series, such as plastics from discarded fishing nets, glass, and aluminium; open-licensing solar cell remote technology used in TVs; collaborating with Patagonia on the Less Microfiber™ Filter for washing machines; and also introducing AI energy mode in SmartThings Energy.
Samsung’s Recognized Efforts in Each Business Division
Mobile
- Camera innovation of the Galaxy S23 series based on customers’ insights
- Launching the “Join the Flip Side” campaign and maintaining its leadership in the foldable phone category
- Strengthening its position in the gaming industry to optimize gaming performance in the Galaxy devices by working with industry leading gaming partners
- Consistently enhancing the accessibility of its products and services, including the “Ambient Sound” feature on the Galaxy Buds
- The Samsung Global Goals app to mobilize the Galaxy community and educate them about ways to support the Global Goals
Networks
- Pioneering 5G innovation through technical leadership such as 5G virtualized Radio Access Network (vRAN) and Open RAN
- Strengthening its position in the 5G industry through strong partnerships with global Tier 1 telecommunications operators
- Communicating the sustainability aspects of Samsung’s 5G network technology
Visual Display
- Consolidating global market leadership through continuous product innovation, including Neo QLED 8K and Micro LED
- Strengthening its position in the gaming industry through innovative products such as the Odyssey Ark, the Samsung Gaming Hub, and partnerships with global leading game streaming services
- Enhancing accessibility through Relumino Mode and RNIB(Royal National Institute for Blind People) partnerships
Home Appliances
- Maintaining global leadership in major home appliance categories such as refrigerators and washing machines
- Enhancing user experience throughout product life cycle based on customer insights
- Introducing a new role for home appliances with Bespoke products and winning CES Innovation Award, iF Design Award and more.
Semiconductor
- Delivering industry-first innovations, such as 12nm-class DDR5 DRAM, and solidifying market leadership
- Strengthening partnerships in high growth areas such as AI and automotive
- Expanding Exynos applications into wearables and 5G
- Enhancing credibility with ISOCELL sensors in flagship smartphones from major manufacturers
- Consistently strengthening ESG communications
Interbrand’s Best Global Brands are evaluated based on a thorough evaluation of brand value that takes into account financial success, consumer buying influence, and brand competitiveness. This renowned brand valuation has a long history and is generally respected for its integrity.