HONOR unveiled its strategic vision for the future of smartphones at IFA 2023. During its keynote session titled “Unfold Tomorrow,” HONOR CEO George Zhao underlined the brand’s ambition to making foldable smartphones popular, with its latest human-centric advancements including HONOR’s lightest and slimmest inward folding smartphone, the Magic V2. The HONOR V Purse, a unique concept that reimagines a foldable smartphone as a wearable, fashion-forward purse, offers unlimited options for style and self-expression.
Unfolding the Next Frontier of Fashion Forward Technology
HONOR embraces its role in influencing future lifestyles with the introduction of the HONOR V Purse, a novel “Phone-to-purse” concept that announces the beginning of electronic devices being viewed as an entirely new category of trendy consumer items that give limitless potential for self-expression.
The HONOR V Purse transforms the foldable smartphone into the ultimate phy-gital fashion statement with a series of customizable always-on displays (AODs) that mimic a handbag design, including design elements like chains, feathers, and tassels that react and sway with the smartphone as it moves. The concept phone is also compatible with a variety of alternative straps and chains that clip onto the hinge, allowing the smartphone to be worn over one’s shoulder like an ordinary purse or handbag, allowing it to become the new “it” bag of the future.
The HONOR V Purse was designed with the environment in mind. The concept’s endlessly adjustable AODs may be coupled with any outfit, in addition to using ecologically derived materials such as vegan leather for its straps. As the fashion industry moves from the physical to the digital realm, technology opens up new avenues for style and self-expression. In this little way, the HONOR V Purse can assist ecologically aware consumers in reducing their consumption of fast fashion, and more importantly, it can assist the fashion business in embracing new technology in order to encourage consumers to buy less and use for longer.
HONOR has collaborated with top cultural tastemakers from across its HONOR Talents Global Design Awards platform, including BURBERRY menswear creative director Bram Van Diepen, contemporary artist Yunuene Esparza, professor of the China Academy of Art Yuan Youmin, and crossover artist Xiao Hui Wang, to design a series of custom AODs for the device, offering endless fashion possibilities. HONOR will invite emerging talents from around the world to come up with their own designs, reflecting the latest design trends inspirations, to reshape the lifestyle in the next phase of the program by opening up the API interface that allows designers to call sensors like gyroscope, touch, or ambient light sensor.
Global Showcase of HONOR Magic V2
During IFA 2023, HONOR also unveiled its new flagship foldable smartphone, the HONOR Magic V2, for the first time at a global event, exemplifying HONOR’s vision for foldable smartphones by redefining industry benchmarks in form factor, battery, display, and user experience aspects.
The HONOR Magic V2 is HONOR’s lightest and thinnest inward folding smartphone to yet, weighing only 231g. The lightest variant has a vegan leather back. The glass back variant is 237g and 9.9mm thick. The slimmest version has a vegan leather back. The glass back variant has a thickness of only 10.1mm. It has a new generation of Silicon-Carbon-Dual-Battery with an average thickness of just 2.72mm and a high capacity of up to 5,000mAh in the area of a thin and light foldable flagship body.
The HONOR Magic V2 is thin and lightweight, but it also has a first-of-its-kind Super-light Titanium Hinge and a new HONOR proprietary steel, which adds strength and durability to the hinge mechanism. The HONOR Magic V2 also receives SGS durability certification, allowing the hinge to survive more than 400,000 folds and ensuring a lifespan of up to ten years when folded 100 times each day.
The rear camera configuration consists of a 50MP Main Camera (f/1.9), a 50MP Ultra-Wide Camera (f/2.0), and a 20MP Telephoto Camera (f/2.4). The dual camera arrangement on the front comprises two 16MP cameras (f/2.2).
The HONOR Magic V2 enables new interactive experiences. Hovering photography, as well as other hovering activities like as meetings and entertainment, are supported by the HONOR Magic V2. For the first time, the HONOR Magic V2 supports Parallel Space, which not only allows work and personal data to be stored separately and securely isolated, but also allows dual-space apps to run independently in parallel, much like a second phone was inserted into the foldable phone.
New Color for EISA Award Winner HONOR 90
HONOR recently announced that the HONOR 90 has earned the coveted Best Buy Smartphone 2023-2024 award from the Expert Imaging and Sound Association (EISA). To commemorate the victory, HONOR is releasing an on-trend Peacock Blue hue of the HONOR 90 internationally.