YouTube’s Creators for Impact Promotes Digital Safety for Malaysian Families

YouTube has concluded its inaugural Creators for Impact programme in Malaysia, bringing together six local content creators to help families develop healthier digital habits and better understand online safety.

Launched in July, the three-month initiative featured A Lad and a Dad, Aqil Zulkiflee, Fourfeetnine, FU LOVE, Im_siowei and JE Pong. Through content based on their everyday experiences, the creators explored topics including screen-time management, parental controls, online behaviour and digital wellbeing.

The programme concluded in the presence of Communications Minister YB Dato’ Seri Fahmi Fadzil, highlighting how familiar local creators can make digital safety guidance more accessible to parents and younger audiences.

Making Digital Safety More Relatable

Each creator approached the topic through their own content style and experiences. A Lad and a Dad demonstrated how Google Family Link and YouTube Kids can help parents guide their children’s device usage, while Aqil Zulkiflee used a family challenge to encourage a balance between screen time and offline activities.

Fourfeetnine invited her children to discuss social media, online behaviour and whether young people feel comfortable approaching their parents when problems arise online. FU LOVE showcased practical parental controls, including daily limits, while Im_siowei explored screen-time boundaries through short-form storytelling.

Meanwhile, JE Pong incorporated YouTube Kids and parental safety features into a family vlog, showing how digital wellbeing discussions can fit naturally into everyday moments.

Collectively, the creators reached millions of subscribers, using familiar and engaging content to introduce tools and habits that families can apply in their daily lives.

Building Healthier Digital Habits

Communications Minister Fahmi Fadzil praised the initiative and highlighted the importance of collaboration between Google, the Malaysian Communications and Multimedia Commission (MCMC) and the Malaysian Communications and Multimedia Content Forum to make the internet safer for children.

He also expressed support for further collaboration with YouTube creators to develop engaging, relevant content that encourages younger audiences to use the internet more responsibly.

Ben King, Managing Director of Google Malaysia, said the programme helps translate digital safety features into practical guidance that families can understand and use. He emphasised the role of trusted local creators in encouraging healthier relationships with technology.

Im_siowei, one of the participating creators, added that digital safety messages can be more effective when integrated naturally into content that young people already enjoy, rather than presented as direct instructions.

Through Creators for Impact, YouTube aims to encourage more meaningful conversations about screen time, online safety and digital wellbeing, helping Malaysian families navigate technology with greater awareness and confidence.