Anker Brings “Ultimate, Unified” Brand Vision to Malaysia with Experience Week at Sunway Pyramid

Anker has introduced its refreshed “Ultimate, Unified” brand direction in Malaysia through Anker Experience Week at Sunway Pyramid, following its global announcement at IFA 2026. Running from 13 to 18 October, the event showcases the company’s expanding technology portfolio and marks the opening of its third Anker Selected Store in Malaysia.

The new brand direction reflects Anker’s evolution beyond charging accessories into a broader consumer technology brand. Its portfolio is organised into two categories: Anker For You, covering charging, audio, personal health and creative tools, and Anker For Home, which focuses on home security and robotics.

Under the theme “Anker Knows Your Day”, visitors can explore interactive product displays and experience selected technologies firsthand. A dedicated cinematic room features the Nebula P1 projector, Liberty 5 Pro Series noise-cancelling audio powered by the THUS AI Chip, and AeroClip 2 earbuds in a simulated noisy environment.

Third Anker Selected Store Opens in Malaysia

The new Anker Selected Store is located at Lot F1.41, Level F, Sunway Pyramid, joining the brand’s existing outlets at IOI City Mall and IOI Damansara. Malaysia is also the first country in Southeast Asia to have Anker Selected Stores.

Bo Wu, General Manager of Anker Southeast Asia, said the brand is bringing its product categories together under one name to deliver a more connected technology experience. Chuhong, Head of Marketing at Anker Southeast Asia, added that the company aims to expand its physical retail presence and give Malaysian consumers more opportunities to explore its products in person.

Three Featured Products Take Centre Stage

The exhibition highlights three products previously showcased at IFA 2026.

The Anker Nano Charger (45W, Smart Display) combines compact GaN technology with up to 45W charging output. Its interactive display provides charging information, while iPhone recognition adjusts charging for supported iPhone 15, 16 and 17 models. Care Mode and an 80% Battery Care setting offer additional options for overnight charging.

The Anker MagGo Power Bank 2 Pro supports 25W Qi2.2 wireless charging and 45W high-speed recharging. It also features Smart Active Cooling with a built-in fan, a colour display, magnetic attachment and an adjustable kickstand for charging while viewing content.

For audio, the Anker soundcore AeroClip 2 adopts an open-ear clip-on design and uses the THUS AI chip to improve voice clarity during calls. It features a 12mm dynamic driver, LDAC support, an ergonomic GoldenFit C-Bridge design and AI-powered real-time translation.

Smart Technology for Families

Anker Experience Week also showcases Anker eufy’s parenting products, including the Breast Pump S2 Pro with HeatFlow and VibraPump technologies, Bottle Washer S1 Pro and Baby Monitor E21.

The exhibition includes a sharing session by Certified Lactation Counselor Mrs Nad Masrom, who discusses breastfeeding challenges and how technology can support mothers and families throughout their parenting journey.

Visitors can experience Anker Experience Week at LG2 Central Avenue, Sunway Pyramid, until 18 October 2026. The new Anker Selected Store at Lot F1.41, Level F, is also open for consumers to explore the brand’s wider product range.

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