Samsung Teams Up With Sony Pictures for Spider-Man: Brand New Day Interactive Fan Experience

Samsung is bringing fans closer to the world of Spider-Man: Brand New Day through a new interactive campaign powered by Samsung Galaxy ahead of the movie’s theatrical release on 31 July 2026.

At the center of the campaign is Spidey Tracker, a custom online experience inspired by the film itself. In the movie, the tracker is created by Ned Leeds to monitor Spider-Man sightings using a Samsung Galaxy device. Samsung is now turning that fictional concept into a real-world fan experience available across 35 countries.

Through the Spidey Tracker platform and social channels, fans can follow Spider-Man sightings, unlock hidden surprises, discover exclusive content, participate in live activations, and engage with community-driven moments throughout the campaign period.

The collaboration also places Samsung devices directly into the story. Viewers will see the Galaxy Z Flip highlighted for portability, while the Galaxy Z Fold and Galaxy Watch showcase multitasking and connected experiences during key moments in the film.

Beyond product integration, the partnership focuses on themes of connection, self-expression, and staying close to people who matter — values shared across both the Galaxy ecosystem and Spider-Man’s character.

Samsung says the campaign will continue both online and through selected real-world activations over the coming months, with appearances across events, creator content, and selected Samsung Experience Stores.

Fans can explore the experience through the official Spidey Tracker platform and catch Spider-Man: Brand New Day exclusively in cinemas starting 31 July 2026.