Samsung OLED S95H Earns Pantone® Validated ArtfulColor Certification for True-to-Life Art Display

Samsung’s latest flagship OLED TV, the S95H, has achieved Pantone® Validated ArtfulColor certification, reinforcing its position as a premium display designed to deliver highly accurate color reproduction for both entertainment and digital art experiences.

Awarded by X-Rite Pantone, the ArtfulColor certification recognises displays that reproduce colors with exceptional accuracy under controlled lighting conditions. This ensures artwork, photography, and visual content appear closer to their original form with greater depth, detail, and realism.

According to Pantone experts, color accuracy plays an important role when displaying artwork because subtle variations in tone, texture, and balance directly influence how viewers experience creative content.

Samsung’s S95H OLED combines several technologies to support this experience. Its OLED panel delivers deep blacks and strong contrast through pixel-level brightness control, helping preserve fine details and shadow depth. The TV’s Glare Free technology also minimizes reflections, reducing distractions while maintaining more consistent colors and tonal accuracy.

Pantone’s validation process evaluates displays using physical color references rather than relying solely on digital test patterns, helping ensure realistic reproduction across gradients, textures, skin tones, and complex visual scenes.

The S95H also benefits from wide color gamut support and stable viewing angles, allowing colors to remain consistent from different positions within the room.

Beyond image quality, Samsung designed the S95H with a gallery-inspired FloatLayer Design featuring a slim metal bezel that sits flush against the wall, creating a floating visual effect that complements art display modes.

Samsung continues expanding its art-focused ecosystem, with the S95H joining The Frame Pro and The Frame as certified ArtfulColor displays. Through Samsung Art Store, users can access more than 5,000 artworks from over 800 artists and collections from institutions including MoMA, Musée d’Orsay, and Art Basel.

With Pantone Validated ArtfulColor certification, the Samsung OLED S95H aims to bring a more authentic, gallery-like viewing experience into the home.