Samsung Malaysia Launches Partner Experience Store at KL Eco City

Samsung Malaysia has officially launched its new Partner Experience Store (PES) at KL Eco City in collaboration with Modernize Vida, creating a dedicated innovation hub designed specifically for business partners and distributors to explore AI-powered enterprise solutions in real-world environments.

The new facility serves as an immersive showcase for Samsung’s integrated ecosystem of smart technologies, highlighting how AI, SmartThings connectivity, and enterprise-grade solutions can transform industries and business operations across Malaysia.

Designed as a walkthrough experience centre, the Partner Experience Store features seven dedicated zones representing key industries including retail, finance, hospitality, residential, education, office, and government sectors. Each zone demonstrates how Samsung’s connected ecosystem can improve operational efficiency, automate workflows, and enhance customer experiences through seamless device integration.

At the core of the experience is Samsung’s SmartThings platform, which enables businesses to monitor, control, and automate connected devices through a single unified interface. The showcase also highlights Samsung’s broader Devices, Solutions and Services (DSS) strategy, integrating hardware, software, and services into scalable business solutions tailored for modern enterprises.

According to Charles Kim, President of Samsung Malaysia Electronics, the Partner Experience Store reflects Samsung’s ambition to help businesses build smarter and more connected environments through AI-driven innovation.

He explained that industries today are increasingly looking for technology solutions that are not only connected but also scalable, intuitive, and capable of delivering better user experiences. Through the collaboration with Modernize Vida, Samsung aims to help partners discover new ways technology can improve operational efficiency, customer engagement, and long-term business growth.

One of the major highlights at the experience centre is Samsung’s Professional Laundry solution, developed for high-demand commercial and industrial use. The solution combines high-capacity washing and drying systems with modern lifestyle-focused designs, making it suitable for businesses such as laundromats, hospitality spaces, fitness centres, and mixed-concept commercial environments.

The system supports washing capacities of up to 18kg and drying capacities of up to 14kg, while its stackable design helps businesses optimise floor space and improve operational flexibility. Samsung also demonstrated how these solutions can support emerging business concepts such as café-laundry hybrids and entertainment-integrated laundry spaces.

The new Partner Experience Store is intended to help distributors, developers, and enterprise partners better understand how Samsung’s technologies can be implemented across commercial buildings, residential developments, public sector projects, and enterprise environments.

The launch further strengthens Samsung’s commitment to expanding its B2B ecosystem in Malaysia while supporting long-term innovation and collaboration across multiple industries.

For more information, visit Samsung Business Malaysia.