Samsung has unveiled a global collaboration in conjunction with the upcoming release of The Devil Wears Prada 2, spotlighting the capabilities of its latest flagship, the Samsung Galaxy S26 Ultra. The campaign blends fashion, film, and technology through exclusive content and immersive on-ground activations at the movie’s world premiere.
At the heart of the campaign is a custom video featuring Helen J. Shen in her role as Jin, where she uses the Galaxy S26 Ultra’s AI-powered features to handle a high-pressure fashion scenario. A standout moment highlights “Circle to Search with Google,” allowing her character to instantly identify and locate an outfit by simply circling it on-screen—demonstrating how AI can simplify real-world tasks in seconds.
First-Ever Runway Cam #withGalaxy at the Premiere
Samsung also introduced the first-ever “Runway Cam #withGalaxy” at the film’s global premiere, held at Lincoln Center. The activation transformed the red carpet into a fashion runway, with the Galaxy S26 Ultra capturing attendees in cinematic, social-ready quality.
High-profile celebrities including Anne Hathaway, Meryl Streep, Emily Blunt, Stanley Tucci, and Lucy Liu were among those featured in the showcase. Other personalities such as Heidi Klum and Winnie Harlow also participated, posing for the Galaxy-powered runway experience.
Influencer Haley Kalil, a Galaxy user, joined the activation and shared her experience using features like Circle to Search while preparing for the event, further amplifying the campaign across social platforms.
Technology Meets Fashion and Film
The collaboration highlights how Samsung is integrating advanced mobile technology into lifestyle and entertainment experiences. By partnering with The Devil Wears Prada 2, the brand demonstrates how tools like AI search, pro-grade cameras, and seamless social sharing can enhance both everyday use and high-profile moments.
Samsung also worked closely with Google to showcase AI-driven features within the film’s universe, reinforcing the Galaxy S26 Ultra as a powerful companion in fast-paced, high-stakes environments.
About the Film
The Devil Wears Prada 2 reunites its iconic cast, including Meryl Streep, Anne Hathaway, Emily Blunt, and Stanley Tucci, returning to the world of fashion journalism in New York City. The sequel continues the legacy of the original 2006 hit, bringing audiences back into the high-pressure environment of Runway Magazine.
Promotions and Availability in Malaysia
In Malaysia, the Galaxy S26 Series is available with limited-time promotions. Customers can enjoy rebates of up to RM800 when purchasing with selected bank cards, along with up to RM400 in rewards redemption via Samsung’s points programme.
Additional offers include a 10% discount on Galaxy Buds4 Series with selected purchases, as well as savings of up to RM200 on Samsung Care+ extended protection plans.
The Samsung Galaxy S26 Ultra is available in multiple configurations:
- 256GB – RM5,999
- 512GB – RM6,799
- 1TB – RM7,999
Colour options include Cobalt Violet, White, Black, and Sky Blue.
With this global collaboration, Samsung continues to push the boundaries of smartphone innovation, blending cutting-edge technology with cultural moments in film and fashion—positioning the Galaxy S26 Ultra as more than just a device, but a creative tool for modern lifestyles.