Samsung has partnered with the San Francisco Museum of Modern Art (SFMOMA) to bring a curated collection of modern art to users worldwide through the Samsung Art Store.
Marking SFMOMA as the first West Coast museum to join the platform, the collaboration introduces 34 iconic artworks from renowned artists such as Diego Rivera, Henri Matisse, Jackson Pollock, Piet Mondrian, and Wayne Thiebaud.
Through Samsung Art Store, users can now display museum-quality masterpieces directly on compatible Samsung TVs, transforming living spaces into digital galleries. The collection also expands the platform’s offerings by introducing works from artists like Robert Rauschenberg for the first time.
Samsung’s Art TVs, including The Frame and The Frame Pro, are designed to showcase artwork with lifelike colours, anti-reflective displays, and customizable frames, delivering an authentic gallery-like experience at home.
With over 80 global partnerships, Samsung Art Store continues to bridge art and technology, making world-class collections more accessible while supporting museums in reaching broader audiences.