Global AI device ecosystem brand HONOR has achieved a major milestone in Malaysia, securing the No.1 position in overall smartphone market share for the first time in Q4 2025. The brand also ranked No.1 by value within the Android segment, reflecting strong demand for its mid to premium devices.
HONOR attributed this achievement to the strong performance of its flagship lineup, led by the HONOR Magic Series. Its latest flagship, the HONOR Magic8 Pro, sold out during its pre-order phase, while the brand’s foldable innovation continued to drive consumer interest. Expanding its leadership beyond smartphones, HONOR also captured the No.1 market share position in tablets during the same quarter.
Malaysia’s New National Choice Smartphone
HONOR’s rise to the top reinforces its growing reputation as a trusted choice for Malaysians, supported by reliable products and strong local engagement. This includes collaborations with the Malaysian Fire and Rescue Department, highlighting the durability of the HONOR X9d 5G, as well as its partnership with MyDigital ID, making HONOR the first smartphone brand to pre-install Malaysia’s national digital identity platform across its devices.
With strong nationwide availability across online and offline channels, these initiatives contributed directly to HONOR’s leadership in smartphone unit shipments.
Magic Series Drives Premium Value Leadership
HONOR’s dominance in the mid to premium segment was powered by the Magic Series, including the ultra-slim HONOR Magic V5, which delivers improved battery life, enhanced AI multitasking, and stronger durability without a price increase. Meanwhile, the HONOR Magic8 Pro stands out with its advanced camera system, long battery life, stable connectivity, high-quality display, and lower maintenance costs. Its selection as the Official Photography Equipment for Visit Malaysia 2026 further reinforces its professional-grade imaging capabilities.
Tablet Leadership and Expanding Ecosystem
HONOR also led the tablet market with a 30% market share in Q4 2025, driven by its seamless All-Scenario ecosystem. Through HONOR Connect, users can easily transfer files across devices, including compatibility with iOS devices. Every HONOR tablet now comes bundled with a keyboard and pencil, offering greater value compared to competitors.
The brand is also gaining traction in laptops, with the HONOR MagicBook series ranking among the top three in Malaysia’s premium laptop segment, led by innovations such as the MagicBook Art 14 with its ultra-slim design and detachable magnetic camera.
Backed by continuous innovation in AI, hardware, and ecosystem integration, HONOR’s 2025 achievements lay a strong foundation for its continued growth across smartphones, tablets, laptops, and connected devices in Malaysia.
For more information, visit HONOR Malaysia’s official website at www.honor.com/my.