From immersive entertainment to climate-smart living, Hisense reveals how AI is reshaping everyday experiences.
KUALA LUMPUR, 11 September 2025 — Hisense, a global leader in consumer electronics and home appliances, is set to take center stage at IFA 2025 with its groundbreaking theme “AI Your Life.” The showcase highlights how AI can seamlessly transform home entertainment, personal wellbeing, and daily routines into intelligent, interactive, and connected experiences.
AI Your Vision: Entertainment Comes Alive
At the heart of Hisense’s showcase is its next-generation display technology. The RGB-MiniLED TV 116″ UX promises breathtaking visuals with up to 8,000 nits peak brightness, deep blacks, and lifelike colour reproduction. As the pioneer of RGB-MiniLED, Hisense demonstrates how precise red, green, and blue light control brings unrivalled clarity to every frame.
Alongside, MicroLED displays, AI-powered TVs, and immersive sound systems will show how Hisense can turn living rooms into gaming hubs, esports arenas, or digital art galleries, creating shared experiences for families and friends.
AI Your Cinema: The Big Screen at Home
For movie lovers, Hisense introduces the TriChroma Laser Cinema L9Q, delivering up to 200-inch projections with IMAX Enhanced certification, ensuring cinematic brilliance even in bright environments.
The Laser Mini Projector C2 Ultra takes versatility a step further with up to 300-inch projection and ultra-low latency, making it perfect for gaming, movie marathons, or weekend gatherings. With laser-powered clarity and portability, any wall can become a stage for entertainment.
AI Your Home: Smarter, Connected Living
Hisense is also redefining smart living with AI-powered appliances. The PureFlat Smart Series refrigerator comes with a 21-inch interactive screen that doubles as a kitchen hub — offering meal planning with Kitchen AI, live sports streaming via VIDAA, and even AI-generated artwork.
Through the ConnectLife AI platform, Hisense introduces the ConnectLife AI Agent, powering features like the AI Cooking Agent and AI Laundry Agent. These tools optimise energy use, streamline chores, and add creativity to everyday routines. From meal inspiration to stress-free laundry, Hisense is making home life smarter and more efficient.
AI Your Air: Intelligent Comfort and Wellbeing
The award-winning U8 S Pro Air Conditioner, recipient of the Red Dot Design Concept Award, showcases Hisense’s blend of comfort, health, and intelligence.
Key features include:
- HI-SENSOR presence detection
- AI voice assistant with 18 commands
- HI-NANO ion system for air purification
- Coanda airflow and 90° louver rotation for even, draft-free cooling
- A dot-matrix display for added personality
Beyond homes, Hisense is extending its expertise to smart buildings, energy solutions, and automotive climate systems, contributing to sustainable and intelligent mobility.
Empowering Everyday Life with AI
At IFA 2025, Hisense is not only unveiling new technologies but also sharing its vision of an AI-driven future — one where devices understand, anticipate, and respond to human needs.
By merging leadership in RGB-MiniLED displays and laser cinema projection with next-generation smart appliances and air systems, Hisense aims to empower people to live more freely, comfortably, and confidently — owning every moment, at home and beyond.