The debut of the Galaxy Z Fold7 and Galaxy Z Flip7 represents another major milestone for Samsung, underscoring its commitment to reshaping the mobile experience with Galaxy AI. Going beyond raw hardware power, Samsung’s vision is to craft AI that feels intuitive, seamless, and human-centered — especially when adapted to the unique possibilities of foldable devices.
To better understand this philosophy, Matthew Ng, Head of Mobile eXperience Business at Samsung Malaysia Electronics, shared his insights on how Galaxy AI is redefining everyday interactions.
1. What separates Galaxy AI from others?
“Galaxy AI is more than features — it’s a philosophy. We see AI as the new UI, ambient and essential, operating in the background so users can focus on what matters most.
Our partnership with Google Gemini ensures AI is not an add-on but deeply integrated into the device. Tools like Circle to Search or side-button activation make AI instantly accessible and context-aware, seamlessly enhancing how users capture, create, and communicate across the Galaxy ecosystem.”
2. What lies at the core of Galaxy AI?
“At its heart, Galaxy AI is about empowering creativity and productivity. In Malaysia, we’ve seen strong adoption of tools like Photo Assist, Transcript Assist, and Writing Assist — features that once required advanced desktop software but are now available in your hand.
On the productivity side, Gemini Live has become a favourite, coordinating tasks across apps — from meetings and calendars to instant updates. On the Galaxy Z Flip7, its expanded FlexWindow makes Gemini Live even more convenient for users on the go.
With One UI 8 on Android 16, multimodal AI is now woven into every layer of the experience, making each action more connected and personal.”
3. Is the foldable form factor central to this vision?
“Foldables are not just tech showcases — they’re design canvases for personal experiences.
In Malaysia, we found that 74% of Z Series users actively use Galaxy AI features, proving that form factor and AI integration go hand in hand.
The Galaxy Z Flip7 is built for spontaneity — compact, expressive, and one-handed, with the FlexWindow delivering Now Bar and Now Brief without needing to unfold.
The Galaxy Z Fold7 caters to productivity — its expansive display enables deep research, multitasking with Split View, and seamless integration with Gemini and Circle to Search for uninterrupted workflows.”
4. How does Galaxy AI act as a true companion?
“A real AI companion should be intuitive and adaptive, never intrusive.
On the Z Flip7, Galaxy AI turns the cover screen into an intelligent dashboard, offering bite-sized updates at a glance. On the Z Fold7, unfolding reveals the full suite of AI — from Writing Assist and Drawing Assist to Split Screen workflows and Gemini Live.
This adaptability is what makes Galaxy AI a companion, not just a tool. It learns, anticipates, and evolves with the user’s needs.”
5. Is this Samsung’s complete vision for Galaxy AI?
“Our vision is always evolving. Galaxy AI today is refined, but it’s just the beginning. With seven years of OS and security updates, One UI 8 and Galaxy AI will only grow stronger, keeping users future-ready.
We know user habits and technologies will continue to shift, but Samsung is not just preparing for that future — we are actively building it, pushing boundaries just as we did when we pioneered foldables.”
The Galaxy Z Fold7 and Galaxy Z Flip7 are available now in Malaysia.
👉 Learn more: www.samsung.com/my/smartphones/galaxy-z/