Samsung Electronics today announced a major expansion of its Tizen OS licensing program, reinforcing the platform’s position as the world’s leading smart‑TV operating system.
A Growing Ecosystem
With the launch of Tizen OS 8.0, Samsung has added several prominent original design manufacturers (ODMs) to its licensing roster. The move marks a key milestone in the Tizen ecosystem, underscoring the global demand for Samsung’s highly‑rated smart‑TV platform.
The program now powers new TVs from well‑known brands across Europe, North and Latin America, and Australia. Recent additions include:
| Region | Brands |
|---|---|
| Australia & Europe | EKO, QBELL (Ayonz) |
| Mexico | RCA (Kayve Group) |
| United States & Canada | RCA (Treasure Creek) |
| Germany | Axdia |
Samsung expects many more partners to join in the second half of 2025 as it expands into additional markets.
Partner Voices
- Jonathan Vera, Head of Marketing & Communications – Grupo Kayve
“We’re proud to expand our RCA TV portfolio across Mexico and Latin America through our partnership with Samsung’s Tizen OS. The Tizen team provides comprehensive technical and marketing support, enabling an agile go‑to‑market process.” - Gerard Louis, Chief Operating Officer – Axdia
“Partnering with Samsung on Tizen OS allows us to deliver high‑quality, competitive smart‑TV solutions to our global brand customers.”
Features That Set Tizen OS Apart
Samsung is committed to continuous platform innovation. New features include:
- Advanced content discovery – smarter recommendations and search.
- Samsung TV Plus FAST channels – free, ad‑supported streaming.
- Cloud gaming via Samsung Gaming Hub – instant access to popular titles.
- Seamless multi‑device connectivity – powered by SmartThings.
These enhancements give licensees a proven, future‑ready technology that adapts to evolving consumer expectations.
Marketing & Support
To help partners stand out in retail markets, Samsung offers:
- Region‑specific marketing kits and digital content toolkits.
- Emphasis on premium content access, fast performance, and smart connectivity—backed by Samsung’s global brand credibility.
- Expanded regional coverage, more affordable hardware options, and a richer app ecosystem worldwide.
- Dedicated R&D support to help partners confidently launch Tizen‑powered TVs.
Jooyoung Kim, Vice President – Samsung Electronics
“Tizen OS is recognized for its performance, reliability, and innovation. This year we’re focused on expanding our licensing program and creating diverse collaboration strategies for our key partners. By offering expanded regional support, an enriched app ecosystem, and tailored marketing resources, we aim to deliver even greater value to consumers worldwide.”
A Commitment to Open Innovation
Tizen OS is no longer limited to Samsung’s own TV lineup; it continues to evolve as a premium, open smart‑TV experience for consumers around the globe. Samsung remains steadfast in its commitment to delivering a robust, connected ecosystem that empowers partners and delights end users.