realme Malaysia marked its 7th anniversary in style this year, treating over 150 lucky fans to an exclusive movie premiere of Demon Slayer: Infinite Castle on 13 August 2025. The event combined anime fandom with tech passion, creating an unforgettable evening for the brand’s most loyal supporters.
But the night wasn’t just about the big screen — it also saw the official launch of the Real Friends Club, a brand-new community programme aimed at rewarding and connecting realme’s growing fan base.
Real Friends Club: Exclusive Perks for Loyal Fans
Members of the Real Friends Club can look forward to:
- Beta Testing Access – Try out upcoming realme smartphones before their public release.
- Event Invitations – Be the first to experience new product launches.
- realmeow Collectibles – Priority access to new merchandise featuring realme’s beloved mascot.
- Meet the Leaders – Annual gatherings with realme’s top management for direct fan feedback.
In conjunction with the launch, realme is also opening insider recruitment for its upcoming Number Series. Selected participants will join an exclusive test-and-feedback programme, influencing the brand’s next generation of smartphones.
‘Free to Be Real’ 7th Anniversary Fan Festival
Every 28 August, realme celebrates its anniversary with the Fan Festival, and this year’s theme is ‘Free to Be Real’ — a call to embrace life, individuality, and authenticity.
At the heart of the celebration is the Limited realmeow 300M Commemorative Edition, an adorable collectible marking the brand’s milestone of 300 million global users. Fans can also expect nationwide 828 anniversary promotions on select devices.
From 100M to 300M in Just 4 Years
Since its launch in 2018, realme has grown into one of the world’s fastest-expanding smartphone brands. According to Counterpoint, the brand hit:
- 100 million users in 2021
- 200 million users in 2023
- 300 million users in 2025
Driven by its mission to “Make it real”, realme continues to blend high-performance hardware, stylish design, and community engagement — now strengthened by the Real Friends Club as it heads into its next chapter.
📌 Stay updated on Real Friends Club sign-ups, insider recruitment, and Fan Festival deals:
🔗 realme Malaysia Facebook