The HUAWEI Pura 80 Ultra has achieved DXOMARK’s highest-ever overall smartphone camera score of 175, surpassing the previous leader by six points. This record is backed by three major achievements: an unprecedented 180 Photo Score, a record-matching 166 Video Score, and DXOMARK’s highest-rated telephoto performance to date.
Photography: A New Standard at 180 Points
The Pura 80 Ultra’s 1-inch Ultra Lighting HDR Camera delivers a 16EV dynamic range, producing detailed, well-balanced shots in challenging lighting. Its variable aperture (f/1.6–f/4.0) and advanced AI segmentation ensure precise portraits, while the industry’s first Switchable Dual Telephoto Camera combines 3.7x and 9.4x optical zoom for unrivalled versatility and clarity, even beyond 10x magnification.
Video: Tying for #1 with 166 Points
The camera system excels in HDR video, rendering accurate light and shadow in backlit or low-light scenes. Its dual telephoto setup enables stable, detailed footage at long distances, supported by AI motion tracking and advanced stabilisation, ideal for sports, concerts, or wildlife.
True-to-Life Colour with Ultra Chroma XMAGE
With 1.5 million multi-spectral channels, Huawei’s Ultra Chroma XMAGE technology achieves near-perfect colour accuracy across skin tones, landscapes, and complex lighting environments, preserving natural vibrancy in every frame.
Design and Durability
The Pura 80 Ultra pairs premium imaging with refined aesthetics, featuring a sunburst-accented Forward Symbol Design in Prestige Gold or Prestige Black, Second-Gen Crystal Armor Kunlun Glass with 25x drop resistance, and EMUI 15’s new interactive themes.
Price and Availability
Available from RM4,599, the HUAWEI Pura 80 Ultra comes with free gifts worth up to RM1,428, including HUAWEI FreeBuds Pro 4 and one-year HUAWEI Care+ when purchased via HUAWEI Experience Stores, the official website, Shopee, Lazada, or TikTok Shop.