Following the global debut of the HUAWEI Pura 80 Pro and Pura 80 Ultra, HUAWEI has officially launched the HUAWEI Pura 80 in Malaysia. Combining advanced AI features with its signature Ultra Chroma XMAGE Camera system, the device redefines smartphone photography while delivering premium performance and design.
Refined Design Meets Durability
The Pura 80 continues HUAWEI’s fresh design philosophy, blending sleek flat-edge aesthetics with a frosted matte glass back in Frosted Gold, Frosted White, and Frosted Black. Its Forward Symbol Design, accented with a subtle lens ring, creates a bold visual statement that reflects the series’ tech-fashion DNA.
Durability is elevated with second-generation Kunlun Glass, offering 20x more toughness than conventional glass while maintaining premium style.
AI Features That Simplify Life
The Pura 80 introduces a suite of AI-driven tools to make every interaction smarter and more intuitive:
- AI Removal – Erase unwanted objects from photos with a tap.
- AI Best Expression – Automatically combines the best smiles from group shots into a single perfect photo.
- AI Gesture Control – Enables touch-free scrolling and screenshotting.
- AI Messaging – Keeps notifications private, visible only to the owner.
- AI Smart Controls Button – Customisable shortcut key with fingerprint security.
Ultra Chroma Imaging with XMAGE Technology
At its core is the Ultra Chroma XMAGE Camera, equipped with 1.5 million spectral channels and XD Fusion Pro Technology for lifelike colour accuracy in any light.
- 50MP Ultra Lighting Camera (f/1.4–f/4.0 aperture, OIS)
- 13MP Ultra-Wide Lens for expansive perspectives
- 12MP Periscope Telephoto Lens with 5.5x optical zoom and up to 50x digital zoom
- 13MP Ultra-Wide Front Camera for sharp, vivid selfies
Power and Performance
Under the hood, the Pura 80 packs a 5170mAh battery with 66W wired and 50W wireless HUAWEI SuperCharge, keeping users powered all day. Its LTPO OLED display features 460ppi resolution, HDR support, and a 1–120Hz adaptive refresh rate, ensuring smooth visuals for work, play, and entertainment.
Pricing, Pre-Order & Exclusive Gifts
The HUAWEI Pura 80 is priced at RM3,299, but early buyers can enjoy a RM500 voucher during the pre-order period (now until 7 September 2025), bringing the price down to RM2,799.
Pre-order customers will also receive exclusive gifts worth up to RM1,000+, including:
- HUAWEI Band 8
- HUAWEI Scale 3
- 1-Year HUAWEI Care+
The device is available via HUAWEI Experience Stores, Official Website, Shopee, Lazada, and TikTok Shop.
In addition, the HUAWEI Pura 80 Series 2025 Sales Start Campaign runs until 31 December 2025, giving buyers a chance to win prizes worth up to RM2,978 on a first-come, first-served basis.
📲 For the latest updates, visit the HUAWEI Official Website, or follow HUAWEI Malaysia on Facebook and Instagram.